“Say Their Names”: Taking The New Yorker’s Powerful Interactive Cover Further

By kerv • July 7, 2020

Kadir Nelson’s “Say Their Names” interactive cover, published by The New Yorker on June 22, 2020, provides a closeup examination in which the murder of George Floyd embodies the history of violence inflicted upon black people in America.

This “interactive” version was created to offer “a closer read of the lives and experiences referenced by Nelson, including those of Ahmaud Arbery, Sandra Bland, Eric Garner, Freddie Gray, Rodney King, Martin Luther King, Jr., Trayvon Martin, David McAtee, Rosa Parks, Tamir Rice, Breonna Taylor, Emmett Till, and the unnamed millions of Black people enslaved in America.”

As you scroll through The New Yorker cover story, individual portraits are showcased with corresponding text — allowing readers to get an enhanced understanding behind the artwork. 

As interactive experts, we were inspired to create a version of this cover using KERV’s technology to drive even more value for the activation. This way, readers can obtain even more information while viewing the full image. 

See KERV’s live demo below.

Object-level highlights show the actual images of each person named with a detailed description and unique link-out opportunities. Custom text and URLs provide digital marketers the ability to directly integrate helpful resources into content, such as donation links to charity organizations, educational tools, etc.

Interactive technology helps powerful stories come to life, and creates a way for dynamic content creators to tell multiple stories at once. The New Yorker and Kadir Nelson shed light on a powerful subject in an innovative way that got the attention of millions.

If you would like to support the BLM movement, please click here for ways to donate.

KERV Sizzle Reel