Contextual Data Integration

KERV Interactive’s integration with IRIS.TV lets you organize content strategically so that you can contextually target your ads to relevant inventory at scale.

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How does it work?

The video data is ingested and normalized through IRIS.TV.

KERV’s patented image recognition makes it possible for advertisers to contextually target based on:

  • Logos
  • Facial Recognition
  • Place (i.e. cafe, patio, work)
  • Brand Safety
  • IAB Taxonomy

With this data, media buyers can truly correlate content with relevant video placements like never before, giving viewers more refined and distinctive experiences and leading to next-level engagement.

Premium Inventory & Content

KERV processes video content from some of the top inventory sources in the industry, extracting rich contextual metadata for unique targeting opportunities.

Ready to take the next step in contextual advertising?

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