KERV expands the data you’re able to capture, creating endless new possibilities. By merging our custom interactive experience and proprietary object-level data, we provide our clients with an entirely new understanding of performance and analytics.
Metrics
KERV tracks 15+ proprietary, action-based data points in addition to standard, in-stream metrics. Our 1st-part data is processed through our platform, and can be shared in all compatible formats for client use.
Furthermore, KERV can merge proprietary engagement data with personalized brand studies from unique, interaction-first perspectives. We developed a custom brand study, based on our technology, but can also add dimension to existing research partnerships.
Object highlight
Object View
Object Link
Brand Logo Click
Object Time Spent
Total Time Spent
Scene Save
Primary CTA Click
Frame Time Spent
Frame Select
Share
Carousel Activity
Total Interactions
Swipe
Total Activity