By combining the unique interactive video experience with our proprietary object-level data, we can show our clients a new way of looking at video performance and analytics.
We track over 15 entirely new action-based data points on top of standard in-stream metrics that we can report and optimize against. Unlike existing walled gardens, we not only process our 1st-party data but also share it with our clients in compatible formats for their use.
Taking our capabilities even further, we can merge our proprietary engagement data with a personalized brand study from a unique interaction first perspective. KERV has developed our own custom brand study based on our technology, but can also add dimension to existing research partnerships.