By combining our unique, interactive video experience with proprietary object-level data, we can show our clients a new way of looking at video performance and analytics.
Metrics
We track over 15 entirely new, action-based data points on top of standard In-stream metrics that we can report and optimize against. Unlike existing walled gardens, we not only process our 1st-party data but also share it with our clients in compatible formats for their use.
Taking our capabilities even further, we can merge our proprietary engagement data with a personalized brand study from a unique interaction-first perspective. KERV has developed our own custom brand study based on our technology but can also add dimension to existing research partnerships.
Object highlight
Object View
Object Link
Brand Logo Click
Object Time Spent
Total Time Spent
Scene Save
Primary CTA Click
Frame Time Spent
Frame Select
Share
Carousel Activity
Total Interactions
Swipe
Total Activity