The future of advertising will be personalized, automated, immersive, experiential, and measurable. It won’t feel like advertising. We have the stats to back it up. 1. During an Adobe Think Tank panel discussion at Advertising Week 2017, Phil Gaughran, U.S. chief integration officer at agency McGarryBowen, made a bold prediction: By 2022, he said,…
Key points: The report, commissioned by the Interactive Advertising Bureau and conducted by PwC, says digital ad revenue in 2018 was 21.8% higher than full-year 2017 revenue of $88.3 billion. The growth in digital comes as advertisers continue to seek the massive audiences and targeting of tech giants like Google and Facebook….
Pay-Per-Click is a new, risk-free option for interactive video clients AUSTIN, TEXAS (May 7, 2019) – KERV Interactive, producing award-winning interactive video technology, is revolutionizing monetization opportunities for video advertisers by offering a risk-free pay-per-click (PPC) option for standard in-stream ads and content – something that has not been available in this…
This kind of goes without saying, but of course you need a good idea with a clear vision of who your target customers will be. “You have to be burning with an idea, or a problem, or a wrong that you want to right. If you’re not passionate enough from the start,…
Building and growing a successful business is a very difficult thing to do. The truth is, most businesses will fail within the first three years. It is imperative that the culture of the company creates the best possible environment for success. The three principles stated below are the same for any size…
KERV’s patented video technology helps brands increase consumer engagement by upwards of 300 percent AUSTIN, TEXAS (April 25, 2019) – Funding of $11 million for KERV Interactive, a company producing the world’s most advanced interactive video technology, has been led by private equity investment group Vestech Partners, LLC. KERV’s technology can be…
AI and image recognition can turn passive watching into a true lean-in experience Advertisers and brand marketers have all been abuzz about shoppable video recently. But their focus has been almost exclusively on selling products. It’s time to start thinking bigger. Think of it this way: Do you go to a search…
Fisher & Paykel, a leading manufacturer of premium kitchen, outdoor and laundry appliances, recently launched an interactive video campaign to drive awareness and purchase intent for their premium indoor & outdoor appliances. Fisher & Paykel is driven from a passion to produce the most technically advanced and efficient appliances in the world,…
Marika Roque, executive vice president of media and technology at KERV Interactive, has spent years on the agency side, working on brands in technical, media, production, operational and senior leadership roles. “I have worked in digital from its beginning,” she explained. “My understanding of the inner workings of the digital ecosystem help…
KERV Interactive Among Top Winners at 2019 Lumiere Awards for “Best Interactive Brand Experience” The Advanced Imaging Society recognized KERV Interactive for outstanding achievement in visual technology AUSTIN, TEXAS (April 17, 2019) – KERV Interactive, the world’s most advanced interactive video technology company based in Austin, Texas, was recognized by The Advanced…
