Retail Insights from End-of-Year Holiday Campaigns to Take into 2023 By Ashley Kaczmar • February 27, 2023 The decorations have been stowed away, the gift wrap has been thrown out, and the holiday ads have left the… NBCU Selects KERV to Power “Must Shop TV” By Gary Mittman • February 13, 2023 We are proud to share that NBCU has now selected KERV’s technology to power the back end of the “Must… The Big Takeaways from IAB ALM 2023 By Ashley Kaczmar • February 2, 2023 As a whole, the advertising industry is in flux. Changes in privacy regulations, changes in technologies, changes in how people… Top 4 Interactive Video Campaigns of 2022 By Ashley Kaczmar • December 22, 2022 Fast-moving trends, ever-shifting consumer expectations, and a crowded media landscape make it harder than ever for brands to stand out… The Next Level in Contextual Advertising By Ashley Kaczmar • November 30, 2022 Cookies have been making a slow exit for a while now, which means more and more advertisers are shifting their… You Need Better Holiday Ads By Ashley Kaczmar • October 20, 2022 The holidays are almost here and as those jingle bells start jangling their way to us, we want to take… Recession-Proof Your Brand Strategy with Interactive Video By kerv • August 25, 2022 Companies everywhere are bracing for a recession and in preparation, brands are closely evaluating their budgets. It’s common for advertising… A Comprehensive Guide to Video Commerce By Ashley Kaczmar • August 10, 2022 Digital video has enormous sway over consumer decision-making. Consumers spend more time with video than any other type of content… KERV Product Updates: What’s New & What’s to Come in 2022 By Ashley Kaczmar • July 12, 2022 Over 76% of the US population now watches digital video and those watching digital video spend around 2 hours and… Leveraging Video in Hybrid Shopping Strategies By Ashley Kaczmar • June 24, 2022 Online shopping has accelerated in the last few years, and it’s resulted in a new kind of consumer. Today, consumers… Why Brands Need Interactive Video Data By Ashley Kaczmar • June 15, 2022 For years, advertisers have looked to view rates and completion rates as the main way to gauge the success of… The Future of Interactive Video & Commerce Automation By Ashley Kaczmar • June 3, 2022 Innovation in digital consumer experiences, from advertising to shopping, has happened rapidly. Today, the traditional purchase funnel no longer accurately… Top 5 Must-Have Digital Video Strategies By Ashley Kaczmar • May 23, 2022 “Content is king.” It’s a saying that many—if not all—marketers are familiar with. To most, this means long-form blog content,… How Sambucol Increased Consumer Engagement with Dynamic QR Codes By Steven Barr • May 20, 2022 Challenge Sambucol, the Original Black Elderberry brand, was looking for innovative ways to use video to connect with their targeted… The Evolution of Commerce and Shoppable Content in a Digital World By Ashley Kaczmar • May 18, 2022 The traditional purchase funnel is dead. What do we mean by that? Well, as commerce evolves in a more digital… Feature: KERV Celebrates Mothers By Ashley Kaczmar • May 6, 2022 1. How has yours or any mother you know, influenced the person you are today? The biggest influence on my… I Want It, I Got It: Shoppifying Digital Video By Ashley Kaczmar • April 8, 2022 The pandemic has pushed online shopping forward by 5 years, according to data from IBM’s U.S. Retail Index. In fact,… KERV Spotlight: Grace Foulkrod By Ashley Kaczmar • March 29, 2022 KERV is celebrating Women’s History Month by uplifting the women on our team. This week, we’re thrilled to spotlight Grace… KERV Spotlight: Kristina Anaya By Ashley Kaczmar • March 22, 2022 KERV is celebrating Women’s History Month by uplifting the women on our team. This week, we’re thrilled to spotlight Kristina… KERV Spotlight: Zayna Thompson By Ashley Kaczmar • March 18, 2022 KERV is celebrating Women’s History Month by uplifting the women on our team. This week, we’re thrilled to spotlight Zayna… KERV Spotlight: Elle Donner By Ashley Kaczmar • March 9, 2022 KERV is celebrating Women’s History Month by uplifting the women on our team. This week, we’re thrilled to spotlight Elle… Shoppable Marketing Trends: What to Expect in 2022 By Ashley Kaczmar • January 14, 2022 Over the past two years, online shopping has grown exponentially. In fact, Statista predicts that 22% of total global retail… KERV’s Guide to Keeping Busy and Staying Safe in the Pandemic By Ashley Kaczmar • October 22, 2021 In many places around the world, the need to stay home has continued. Staying home can get difficult, however, as… How to Boost Holiday Campaigns with Interactive and Shoppable Videos By Ashley Kaczmar • September 30, 2021 Throughout 2021, digital video ad spend has increased. In fact, more than half of 2021 video budgets were allocated to… How Smithfield Boosted Brand Awareness with KERV Interactive By Ashley Kaczmar • September 28, 2021 Challenge Smithfield, an American pork producer, and food-processing company were looking for a way to engage users on a deeper… 3 Ways to Engage Consumers Using CTV Ads By Ashley Kaczmar • September 15, 2021 According to eMarketer, connected TV (CTV) ad spend continues to grow rapidly, with advertisers increasing their upfront CTV video ad… Why Data-Driven Video is Important to Brand Experiences By Ashley Kaczmar • August 27, 2021 Consumers are savvier than ever when it comes to their wants and needs. Their expectations with digital marketing have continued… How to Create Seamless Commerce Experiences With Interactive Video Ads By Ashley Kaczmar • August 24, 2021 Imagine you’re browsing online and you come across a video ad that interests you. It has several products in it,… Future-Proofing Digital Video Strategies in a Cookieless World By Ashley Kaczmar • August 12, 2021 Data privacy has become a hot topic in recent years, and not just within the industry. Consumers are increasingly becoming… How Darn Tough Vermont Uses Interactive Technology to Enhance Social Video By Ashley Kaczmar • August 11, 2021 Challenge Darn Tough Vermont, the sock brand with an unconditional lifetime guarantee for their premium, all-weather outdoor and lifestyle socks,… Spotlight: Jeannine Jacobi By Grant Gorton • March 18, 2021 In this months spotlight series, KERV is celebrating Women’s History Month by focusing its attention on innovating women business owners,… Spotlight: Deleyla Glass By Grant Gorton • March 17, 2021 In this months spotlight series, KERV is celebrating Women’s History Month by focusing its attention on innovating women business owners,… Spotlight: Raasin McIntosh By Grant Gorton • March 11, 2021 In this months spotlight series, KERV is celebrating Women’s History Month by focusing its attention on innovating women business owners,… Spotlight: Kaki Gaines By Grant Gorton • March 9, 2021 In this months spotlight series, KERV is celebrating Women’s History Month by focusing its attention on innovating women business owners,… Spotlight: DJ Shani By kerv • February 26, 2021 In this months spotlight series, KERV is celebrating Black History Month by focusing its attention on local Black business owners,… Spotlight: Roog App Founder & CEO, Brandon Hunter By kerv • February 18, 2021 In this months spotlight series, KERV is celebrating Black History Month by focusing its attention on local Black business owners,… Spotlight: Third Cost Collective By kerv • February 12, 2021 In this months spotlight series, KERV is celebrating Black History Month by focusing it’s attention on local Black business owners,… For the first time, Football Fans Will Get An Inside Look at the NFL and Microsoft’s “Sideline of the Future” powered by KERV Interactive By kerv • February 9, 2021 KERV’s interactive content technology allows NFL fans to go deep into how the Microsoft Surface has transformed sideline innovation for… Shoppable Ads Are Game Changers for Interactive Video By kerv • November 10, 2020 KERV is amplifying the revenue that should be generated from video content In our fast-paced and ultra-competitive marketing landscape, consumers… Feature: Q&A with KERV Staff By kerv • November 9, 2020 1. What is your favorite thing about working for KERV Interactive? The ability to contribute to daily conversations that change/create… Interactive Video & Metadata are Re-shaping Sports Revenue Models Especially During COVID By kerv • October 21, 2020 The pandemic has impacted countless industries, but perhaps none more severe than live sports. Live games and the millions of… Interactive ads make eCommerce even more powerful By kerv • August 19, 2020 As we all stay at home and manage this age of COVID, online shopping and eCommerce are hitting new peaks… More Than Video: Create Interactive Lookbook Catalogs for your Online Store By kerv • August 12, 2020 Today’s user experience has never been better. By transforming your standard online catalogs into interactive, data-driven experiences, brands now have… Teams & Leagues Surviving During COVID: Interactive Video is Shaping the Digital Broadcast of Sports News By kerv • July 21, 2020 The pandemic has impacted countless industries, but perhaps none more severe than sports – live games and the millions of… “Say Their Names”: Taking The New Yorker’s Powerful Interactive Cover Further By kerv • July 7, 2020 Kadir Nelson’s “Say Their Names” interactive cover, published by The New Yorker on June 22, 2020, provides a closeup examination… Interactive Video can Help Transform the Education Industry By kerv • July 6, 2020 KERV’s ad technology platform is a boon for students, parents & educators Technology is changing the education industry in countless… Interactive Digital Advertising: A Perfect Compliment to Gaming in the Quarantine By kerv • May 20, 2020 Countless aspects of normal life have been diminished in this quarantine: parties, social engagements, shopping, working in an office, etc…. KERV is Adding Value to the Ad Tech Infrastructure Across the Marketing Industry By kerv • The company’s interactive video platform leverages 8 key characteristics. In the past few years, the ad tech infrastructure has grown… Interactive Video is a Game-Changer for Pharma & Telemedicine By kerv • May 5, 2020 Information is critical now more than ever before. For pharma and telemedicine videos, interactive ads can include essential data, ISI (Important Safety Information), instructions, and much more. KERV Interactive Listed as Three-Time Finalist for 2020 AdExchanger Awards By kerv • May 4, 2020 The editors of AdExchanger announced the finalists of the 2020 AdExchanger Awards, the best of the year in digital media…. Why Shoppable Ads Are Game Changers for Interactive Video By kerv • April 29, 2020 KERV is changing the marketing landscape by giving consumers what they want In our fast-paced and ultra-competitive marketing landscape, consumers… Interactive Video Ads are Helping Content Publishers Survive and Thrive By kerv • April 28, 2020 As the pandemic continues to impact the bottom line for businesses around the globe, content creators and publishers are facing… How Interactive Video Can Help Your Business Grow Digitally By kerv • April 8, 2020 To help companies transform and boost their value proposition in reaction to the coronavirus COVID-19 pandemic, KERV helps maximize the… KERV Interactive Named 2020 Digiday Content Marketing Award Finalist for Work with Callaway Golf By kerv • April 1, 2020 Callaway Golf and KERV Interactive were named 2020 Digiday Content Marketing Award finalists in “Best Use of Data” for an… Smarter quarantine marketing: interactive video engagement can help businesses maximize online ad spend By kerv • March 25, 2020 There is a rapidly growing need for remote communication amid the Coronavirus pandemic, and brands are fighting hard to stand… Inside Look at Digiday’s Addressable TV Hot Topic Event 2020 By Marika Roque • March 5, 2020 On Monday, February 24, 2020, Digiday hosted its Hot Topic: Addressable TV event in New York City where media marketers… KERV Interactive Named Finalist for Two 2020 Digiday Glossy Beauty Awards with Sephora and Digitas By kerv • March 4, 2020 Sephora’s interactive holiday beauty campaign, together with Digitas and powered by KERV Interactive, was named a finalist for two of… 3 Ways AI Will be Helping Your Marketing Strategy in 2020 By kerv • February 7, 2020 AI is dominating and most consumers don’t even know it. A few short years ago, this was Star Trek type… KERV Interactive Named 2020 Digiday Video Award Finalist for Work with Carhartt By kerv • February 6, 2020 Digiday recently announced the list of finalists for the 2020 Digiday Video Awards. KERV Interactive and Carhartt’s “Full Swing” interactive… Ditch Traditional Pre-Roll: Interactive Video & Insights are Waiting For You By Ellen Boucher • January 30, 2020 Traditional pre-roll video has served advertisers for countless years. We have placed our ads ahead of content that YouTube deems… New Technology and the Future of Media Buying By kerv • January 22, 2020 One of the worst kept secrets in advertising is that programmatic buying is the way of the future. Every year,… Q&A with Lead Product Designer Timothy Bray By Grant Gorton • January 15, 2020 What is your role at KERV? TB: As a lead product designer at KERV Interactive, I am responsible for designing… How Interactive Video Takes Shoppable Ads One Step Further By Grant Gorton • December 5, 2019 Today, consumers expect a personalized and visually inspiring experience from brands. Shoppable content is the newest trend amongst digital advertisers,… How Data and Technology are Changing Shopper Marketing Trends By Jason Gibson • November 20, 2019 There are many new “paths” for consumers to shop for the products they love in today’s marketplace. Innovations in the… How Lexus Delivered Immersive Product Experiences with Interactive Video By Ashley Kaczmar • November 11, 2019 Challenge Lexus, the luxury vehicle division of automaker Toyota, sought to deepen awareness and reach with an innovative video solution…. Why AI is Crucial for Brands to Stay Competitive in the Digital Advertising World By kerv • October 30, 2019 Research shows that 82% of marketers completely or somewhat agree that AI and machine learning (ML) are important trends in… How Interactive Video is Solving Ad Performance for Marketers By Marika Roque • October 23, 2019 Video measurement in the advertising technology industry is an interesting beast. The current industry measure of value for a standard… 8 Ways Interactive Video is Helping Brands Advertise By kerv • October 16, 2019 Interactive video has been more frequently discussed in the online advertising and digital marketing spaces. A relatively new advertising concept… How Marketers Can Align with the Future of Video Engagement By Gary Mittman • October 8, 2019 Traditionally, the creative aspect of ads and content have been to engage audiences through script and production – the “lean… Watchable Meets Shoppable This Holiday Season By Grant Gorton • October 2, 2019 Every year we all experience the frenzy that is the holiday shopping season, and today it’s louder than ever. Our… How Planet Oat Leveraged Interactive Video to Elevate Their Video Strategy By Ashley Kaczmar • September 30, 2019 Challenge Planet Oat, a popular non-dairy milk brand, sought to deepen connections with their audience through an innovative video solution…. 3 Ways Your Video Ad Strategy Can Boost Online Sales This Holiday Season By Deleyla Glass • September 25, 2019 This holiday season your brand’s video advertising strategy should work hand-in-hand with your overall sales goals. The 2018 holiday season yielded… How to Breathe New Life into Your Video Ad By Bill Roberson • September 18, 2019 As video ads become more content-driven, and users become more about the video experience, it is as important as ever… Why Your Media Buying Strategy is Outdated By Ryan Schoenfeld • September 3, 2019 When video media distribution is looked at as a finite component of the marketing process, it leaves buyers feeling like… How Blue Bunny Drives Differentiation Through Interactive Video By Ashley Kaczmar • August 15, 2019 Challenge Blue Bunny ice cream is a Wells Enterprises brand. Wells Enterprises is the second-largest ice cream maker in the… KERV Collaborates with IAB for Data-Driven Video Best Practices Guide By kerv • June 24, 2019 KERV is a proud contributor to the IAB – Interactive Advertising Bureau Data-Driven Video Best Practices guide alongside companies such… IAB’s Advanced TV Matrix: A Market Snapshot By kerv • June 20, 2019 KERV Interactive was recently listed as one of the working group companies for the Interactive Advertising Bureau’s (IAB) “Advanced TV… How Positive Work Environments Create a Competitive Advantage for Business Success By kerv • May 23, 2019 A company’s work culture is essentially the personality of the organization. As I wrote about in my previous article “What… Marketers Are Split on How They Define OTT By kerv • May 20, 2019 Marketers are having trouble agreeing on a set definition of over-the-top (OTT) video. In an Interactive Advertising Bureau (IAB) and Advertiser… 15 Mind-Blowing Stats About the Future of Advertising By kerv • May 16, 2019 The future of advertising will be personalized, automated, immersive, experiential, and measurable. It won’t feel like advertising. We have the… Digital Ad Revenue in the U.S. Surpassed $100 Billion for the First Time in 2018 By kerv • May 8, 2019 Key points: The report, commissioned by the Interactive Advertising Bureau and conducted by PwC, says digital ad revenue in 2018… What all Successful Startups Have in Common By kerv • May 2, 2019 This kind of goes without saying, but of course you need a good idea with a clear vision of who… 3 Principles That Will Make or Break Your Business By kerv • April 30, 2019 Building and growing a successful business is a very difficult thing to do. The truth is, most businesses will fail… Interactive Video Can Be a Lot More Than Just Shoppable By kerv • April 23, 2019 AI and image recognition can turn passive watching into a true lean-in experience. Advertisers and brand marketers have all been…
