Excited to share the newly released IAB – Interactive Advertising Bureau Data-Driven Video Best Practices guide that KERV has been working on. Check out this important industry document, and see KERV’s three featured campaign examples for Carhartt, eBay and Fisher & Paykel. The following information was taken from IAB.com. Click the button below to…
AUSTIN, TEXAS (June 20, 2019) – Carhartt, America’s premium workwear brand since 1889, partnered with Apollo Program and KERV Interactive to develop a direct-to-consumer interactive experience to help hardworking consumers learn more about the iconic brand and its innovative products. Apollo Program, the technology company who provides data, insights and strategy for…
KERV Interactive was recently listed as one of the working group companies for the Interactive Advertising Bureau’s (IAB) “Advanced TV Matrix: A Market Snapshot” guide. We are proud to collaborate alongside companies such as ABC, A&E, Adobe, CBS, Google, Hulu, NBC, SpotX, Sony, Verizon and many more to proactively educate about our…
The following article was a MediaPost exclusive story, and was written by Laurie Sullivan. Carhartt partnered with Apollo Program and KERV Interactive to develop a direct-to-consumer interactive campaign intended to teach consumers about the iconic brand and its products by leading them directly to clothing features they interact with in the videos….
KERV’s one-of-a-kind interactive video technology helps brands and advertisers increase consumer engagement by upwards of 300 percent AUSTIN, TEXAS (May 29, 2019) – KERV Interactive, producing award-winning interactive video technology that is revolutionizing the video advertising paradigm, is finalizing its series A1 funding round and inviting qualified investors to participate. The funding…
A company’s work culture is essentially the personality of the organization. As I wrote about in my previous article “What All Successful Startups Have in Common,” culture is how employees interact with each other and clients within the business environment. Values, ethics, mission, expectations, communication, collaboration and atmosphere are all things that make…
Marketers are having trouble agreeing on a set definition of over-the-top (OTT) video. In an Interactive Advertising Bureau (IAB) and Advertiser Perceptions poll, half of US marketers defined OTT as streaming video other than live TV that appears on any screen (mobile, PC, TV, etc.). And 48% of respondents defined OTT as streaming video…
The future of advertising will be personalized, automated, immersive, experiential, and measurable. It won’t feel like advertising. We have the stats to back it up. 1. During an Adobe Think Tank panel discussion at Advertising Week 2017, Phil Gaughran, U.S. chief integration officer at agency McGarryBowen, made a bold prediction: By 2022, he said,…
Key points: The report, commissioned by the Interactive Advertising Bureau and conducted by PwC, says digital ad revenue in 2018 was 21.8% higher than full-year 2017 revenue of $88.3 billion. The growth in digital comes as advertisers continue to seek the massive audiences and targeting of tech giants like Google and Facebook….
Pay-Per-Click is a new, risk-free option for interactive video clients AUSTIN, TEXAS (May 7, 2019) – KERV Interactive, producing award-winning interactive video technology, is revolutionizing monetization opportunities for video advertisers by offering a risk-free pay-per-click (PPC) option for standard in-stream ads and content – something that has not been available in this…
