IAB Data-Driven Video Best Practices

By on June 24, 2019 in Uncategorized

Excited to share the newly released IAB – Interactive Advertising Bureau Data-Driven Video Best Practices guide that KERV has been working on. Check out this important industry document, and see KERV’s three featured campaign examples for Carhartt, eBay and Fisher & Paykel. The following information was taken from IAB.com. Click the button below to…

Carhartt Elevates its Direct-to-Consumer Experience with KERV Interactive Video Technology

By on June 20, 2019 in Press

AUSTIN, TEXAS (June 20, 2019) – Carhartt, America’s premium workwear brand since 1889, partnered with Apollo Program and KERV Interactive to develop a direct-to-consumer interactive experience to help hardworking consumers learn more about the iconic brand and its innovative products. Apollo Program, the technology company who provides data, insights and strategy for…

IAB’s Advanced TV Matrix: A Market Snapshot

By on June 20, 2019 in Uncategorized

KERV Interactive was recently listed as one of the working group companies for the Interactive Advertising Bureau’s (IAB) “Advanced TV Matrix: A Market Snapshot” guide. We are proud to collaborate alongside companies such as ABC, A&E, Adobe, CBS, Google, Hulu, NBC, SpotX, Sony, Verizon and many more to proactively educate about our…

Awarded Alongside Tom Cruise, KERV Interactive to Finalize Series A1 Funding Round – Open to Value-Added Investors

By on May 29, 2019 in Press

KERV’s one-of-a-kind interactive video technology helps brands and advertisers increase consumer engagement by upwards of 300 percent AUSTIN, TEXAS (May 29, 2019) – KERV Interactive, producing award-winning interactive video technology that is revolutionizing the video advertising paradigm, is finalizing its series A1 funding round and inviting qualified investors to participate. The funding…

How Positive Work Environments Create a Competitive Advantage for Business Success

By on May 23, 2019 in Uncategorized

A company’s work culture is essentially the personality of the organization. As I wrote about in my previous article “What All Successful Startups Have in Common,” culture is how employees interact with each other and clients within the business environment. Values, ethics, mission, expectations, communication, collaboration and atmosphere are all things that make…

Marketers Are Split on How They Define OTT

By on May 20, 2019 in Uncategorized

Marketers are having trouble agreeing on a set definition of over-the-top (OTT) video. In an Interactive Advertising Bureau (IAB) and Advertiser Perceptions poll, half of US marketers defined OTT as streaming video other than live TV that appears on any screen (mobile, PC, TV, etc.). And 48% of respondents defined OTT as streaming video…

KERV Interactive is Revolutionizing the Performance of In-stream Video Advertising

By on May 7, 2019 in Press

Pay-Per-Click is a new, risk-free option for interactive video clients AUSTIN, TEXAS (May 7, 2019) – KERV Interactive, producing award-winning interactive video technology, is revolutionizing monetization opportunities for video advertisers by offering a risk-free pay-per-click (PPC) option for standard in-stream ads and content – something that has not been available in this…

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