How Interactive Video Takes Shoppable Ads One Step Further By Alycia Norberg • December 5, 2019 Today, consumers expect a personalized and visually inspiring experience from brands. Shoppable content is the newest trend amongst digital advertisers,… How Data and Technology are Changing Shopper Marketing Trends By Jason Gibson • November 20, 2019 There are many new “paths” for consumers to shop for the products they love in today’s marketplace. Innovations in the… Why AI is Crucial for Brands to Stay Competitive in the Digital Advertising World By Jessica Blankenship • October 30, 2019 Research shows that 82% of marketers completely or somewhat agree that AI and machine learning (ML) are important trends in… How Interactive Video is Solving Ad Performance for Marketers By Marika Roque • October 23, 2019 Video measurement in the advertising technology industry is an interesting beast. The current industry measure of value for a standard… 8 Ways Interactive Video is Helping Brands Advertise By Jessica Blankenship • October 16, 2019 Interactive video has been more frequently discussed in the online advertising and digital marketing spaces. A relatively new advertising concept… How Marketers Can Align with the Future of Video Engagement By Gary Mittman • October 8, 2019 Traditionally, the creative aspect of ads and content have been to engage audiences through script and production – the “lean… Watchable Meets Shoppable This Holiday Season By Grant Gorton • October 2, 2019 Every year we all experience the frenzy that is the holiday shopping season, and today it’s louder than ever. Our… 3 Ways Your Video Ad Strategy Can Boost Online Sales This Holiday Season By Deleyla Glass • September 25, 2019 This holiday season your brand’s video advertising strategy should work hand-in-hand with your overall sales goals. The 2018 holiday season yielded… How to Breathe New Life into Your Video Ad By Bill Roberson • September 18, 2019 As video ads become more content-driven, and users become more about the video experience, it is as important as ever… Why Your Media Buying Strategy is Outdated By Ryan Schoenfeld • September 3, 2019 When video media distribution is looked at as a finite component of the marketing process, it leaves buyers feeling like… KERV Collaborates with IAB for Data-Driven Video Best Practices Guide By Jessica Blankenship • June 24, 2019 KERV is a proud contributor to the IAB – Interactive Advertising Bureau Data-Driven Video Best Practices guide alongside companies such… IAB’s Advanced TV Matrix: A Market Snapshot By Jessica Blankenship • June 20, 2019 KERV Interactive was recently listed as one of the working group companies for the Interactive Advertising Bureau’s (IAB) “Advanced TV… How Positive Work Environments Create a Competitive Advantage for Business Success By Jon Flatt • May 23, 2019 A company’s work culture is essentially the personality of the organization. As I wrote about in my previous article “What… Marketers Are Split on How They Define OTT By Jessica Blankenship • May 20, 2019 Marketers are having trouble agreeing on a set definition of over-the-top (OTT) video. In an Interactive Advertising Bureau (IAB) and Advertiser… 15 Mind-Blowing Stats About the Future of Advertising By Jessica Blankenship • May 16, 2019 The future of advertising will be personalized, automated, immersive, experiential, and measurable. It won’t feel like advertising. We have the… Digital Ad Revenue in the U.S. Surpassed $100 Billion for the First Time in 2018 By Jessica Blankenship • May 8, 2019 Key points: The report, commissioned by the Interactive Advertising Bureau and conducted by PwC, says digital ad revenue in 2018… What all Successful Startups Have in Common By Jon Flatt • May 2, 2019 This kind of goes without saying, but of course you need a good idea with a clear vision of who… 3 Principles That Will Make or Break Your Business By Jon Flatt • April 30, 2019 Building and growing a successful business is a very difficult thing to do. The truth is, most businesses will fail… Interactive Video Can Be a Lot More Than Just Shoppable By Jon Flatt • April 23, 2019 AI and image recognition can turn passive watching into a true lean-in experience. Advertisers and brand marketers have all been… Collecting New Data Points: Q&A with KERV’s Marika Roque By Jessica Blankenship • December 5, 2018 Marika Roque, executive vice president of media and technology at KERV Interactive, has spent years on the agency side, working…