KERV Interactive Appoints Michael Fleischman as Chief Financial Officer By Ashley Kaczmar • January 20, 2022 Austin Inno notes 12 recent hires and promotions in the technology and startup space. KERV Interactive Austin-based digital ad platform… KERV’s Guide to Keeping Busy and Staying Safe in the Pandemic By Ashley Kaczmar • October 22, 2021 In many places around the world, the need to stay home has continued. Staying home can get difficult, however, as… How to Boost Holiday Campaigns with Interactive and Shoppable Videos By Ashley Kaczmar • September 30, 2021 Throughout 2021, digital video ad spend has increased. In fact, more than half of 2021 video budgets were allocated to… How Smithfield Boosted Brand Awareness with KERV Interactive By Ashley Kaczmar • September 28, 2021 Challenge Smithfield, an American pork producer, and food-processing company were looking for a way to engage users on a deeper… 3 Ways to Engage Consumers Using CTV Ads By Ashley Kaczmar • September 15, 2021 According to eMarketer, connected TV (CTV) ad spend continues to grow rapidly, with advertisers increasing their upfront CTV video ad… Why Data-Driven Video is Important to Brand Experiences By Ashley Kaczmar • August 27, 2021 Consumers are savvier than ever when it comes to their wants and needs. Their expectations with digital marketing have continued… How to Create Seamless Commerce Experiences With Interactive Video Ads By Ashley Kaczmar • August 24, 2021 Imagine you’re browsing online and you come across a video ad that interests you. It has several products in it,… Future-Proofing Digital Video Strategies in a Cookieless World By Ashley Kaczmar • August 12, 2021 Data privacy has become a hot topic in recent years, and not just within the industry. Consumers are increasingly becoming… How Darn Tough Vermont Uses Interactive Technology to Enhance Social Video By Ashley Kaczmar • August 11, 2021 Challenge Darn Tough Vermont, the sock brand with an unconditional lifetime guarantee for their premium, all-weather outdoor and lifestyle socks,… Spotlight: Jeannine Jacobi By Grant Gorton • March 18, 2021 In this months spotlight series, KERV is celebrating Women’s History Month by focusing its attention on innovating women business owners,… Spotlight: Deleyla Glass By Grant Gorton • March 17, 2021 In this months spotlight series, KERV is celebrating Women’s History Month by focusing its attention on innovating women business owners,… Spotlight: Raasin McIntosh By Grant Gorton • March 11, 2021 In this months spotlight series, KERV is celebrating Women’s History Month by focusing its attention on innovating women business owners,… Spotlight: Kaki Gaines By Grant Gorton • March 9, 2021 In this months spotlight series, KERV is celebrating Women’s History Month by focusing its attention on innovating women business owners,… Spotlight: DJ Shani By kerv • February 26, 2021 In this months spotlight series, KERV is celebrating Black History Month by focusing its attention on local Black business owners,… Spotlight: Roog App Founder & CEO, Brandon Hunter By kerv • February 18, 2021 In this months spotlight series, KERV is celebrating Black History Month by focusing its attention on local Black business owners,… Spotlight: Third Cost Collective By kerv • February 12, 2021 In this months spotlight series, KERV is celebrating Black History Month by focusing it’s attention on local Black business owners,… For the first time, Football Fans Will Get An Inside Look at the NFL and Microsoft’s “Sideline of the Future” powered by KERV Interactive By kerv • February 9, 2021 KERV’s interactive content technology allows NFL fans to go deep into how the Microsoft Surface has transformed sideline innovation for… Shoppable Ads Are Game Changers for Interactive Video By kerv • November 10, 2020 KERV is amplifying the revenue that should be generated from video content In our fast-paced and ultra-competitive marketing landscape, consumers… Feature: Q&A with KERV Staff By kerv • November 9, 2020 1. What is your favorite thing about working for KERV Interactive? The ability to contribute to daily conversations that change/create… Interactive Video & Metadata are Re-shaping Sports Revenue Models Especially During COVID By kerv • October 21, 2020 The pandemic has impacted countless industries, but perhaps none more severe than live sports. Live games and the millions of… Interactive ads make eCommerce even more powerful By kerv • August 19, 2020 As we all stay at home and manage this age of COVID, online shopping and eCommerce are hitting new peaks… More Than Video: Create Interactive Lookbook Catalogs for your Online Store By kerv • August 12, 2020 Today’s user experience has never been better. By transforming your standard online catalogs into interactive, data-driven experiences, brands now have… Teams & Leagues Surviving During COVID: Interactive Video is Shaping the Digital Broadcast of Sports News By kerv • July 21, 2020 The pandemic has impacted countless industries, but perhaps none more severe than sports – live games and the millions of… “Say Their Names”: Taking The New Yorker’s Powerful Interactive Cover Further By kerv • July 7, 2020 Kadir Nelson’s “Say Their Names” interactive cover, published by The New Yorker on June 22, 2020, provides a closeup examination… Interactive Video can Help Transform the Education Industry By kerv • July 6, 2020 KERV’s ad technology platform is a boon for students, parents & educators Technology is changing the education industry in countless… Interactive Digital Advertising: A Perfect Compliment to Gaming in the Quarantine By kerv • May 20, 2020 Countless aspects of normal life have been diminished in this quarantine: parties, social engagements, shopping, working in an office, etc…. KERV is Adding Value to the Ad Tech Infrastructure Across the Marketing Industry By kerv • The company’s interactive video platform leverages 8 key characteristics. In the past few years, the ad tech infrastructure has grown… Interactive Video is a Game-Changer for Pharma & Telemedicine By kerv • May 5, 2020 Information is critical now more than ever before. For pharma and telemedicine videos, interactive ads can include essential data, ISI (Important Safety Information), instructions, and much more. KERV Interactive Listed as Three-Time Finalist for 2020 AdExchanger Awards By kerv • May 4, 2020 The editors of AdExchanger announced the finalists of the 2020 AdExchanger Awards, the best of the year in digital media…. Why Shoppable Ads Are Game Changers for Interactive Video By kerv • April 29, 2020 KERV is changing the marketing landscape by giving consumers what they want In our fast-paced and ultra-competitive marketing landscape, consumers… Interactive Video Ads are Helping Content Publishers Survive and Thrive By kerv • April 28, 2020 As the pandemic continues to impact the bottom line for businesses around the globe, content creators and publishers are facing… How Interactive Video Can Help Your Business Grow Digitally By kerv • April 8, 2020 To help companies transform and boost their value proposition in reaction to the coronavirus COVID-19 pandemic, KERV helps maximize the… KERV Interactive Named 2020 Digiday Content Marketing Award Finalist for Work with Callaway Golf By kerv • April 1, 2020 Callaway Golf and KERV Interactive were named 2020 Digiday Content Marketing Award finalists in “Best Use of Data” for an… Smarter quarantine marketing: interactive video engagement can help businesses maximize online ad spend By kerv • March 25, 2020 There is a rapidly growing need for remote communication amid the Coronavirus pandemic, and brands are fighting hard to stand… Inside Look at Digiday’s Addressable TV Hot Topic Event 2020 By Marika Roque • March 5, 2020 On Monday, February 24, 2020, Digiday hosted its Hot Topic: Addressable TV event in New York City where media marketers… KERV Interactive Named Finalist for Two 2020 Digiday Glossy Beauty Awards with Sephora and Digitas By kerv • March 4, 2020 Sephora’s interactive holiday beauty campaign, together with Digitas and powered by KERV Interactive, was named a finalist for two of… 3 Ways AI Will be Helping Your Marketing Strategy in 2020 By kerv • February 7, 2020 AI is dominating and most consumers don’t even know it. A few short years ago, this was Star Trek type… KERV Interactive Named 2020 Digiday Video Award Finalist for Work with Carhartt By kerv • February 6, 2020 Digiday recently announced the list of finalists for the 2020 Digiday Video Awards. KERV Interactive and Carhartt’s “Full Swing” interactive… Ditch Traditional Pre-Roll: Interactive Video & Insights are Waiting For You By Ellen Boucher • January 30, 2020 Traditional pre-roll video has served advertisers for countless years. We have placed our ads ahead of content that YouTube deems… New Technology and the Future of Media Buying By kerv • January 22, 2020 One of the worst kept secrets in advertising is that programmatic buying is the way of the future. Every year,… Q&A with Lead Product Designer Timothy Bray By Grant Gorton • January 15, 2020 What is your role at KERV? TB: As a lead product designer at KERV Interactive, I am responsible for designing… How Interactive Video Takes Shoppable Ads One Step Further By Grant Gorton • December 5, 2019 Today, consumers expect a personalized and visually inspiring experience from brands. Shoppable content is the newest trend amongst digital advertisers,… How Data and Technology are Changing Shopper Marketing Trends By Jason Gibson • November 20, 2019 There are many new “paths” for consumers to shop for the products they love in today’s marketplace. Innovations in the… Why AI is Crucial for Brands to Stay Competitive in the Digital Advertising World By kerv • October 30, 2019 Research shows that 82% of marketers completely or somewhat agree that AI and machine learning (ML) are important trends in… How Interactive Video is Solving Ad Performance for Marketers By Marika Roque • October 23, 2019 Video measurement in the advertising technology industry is an interesting beast. The current industry measure of value for a standard… 8 Ways Interactive Video is Helping Brands Advertise By kerv • October 16, 2019 Interactive video has been more frequently discussed in the online advertising and digital marketing spaces. A relatively new advertising concept… How Marketers Can Align with the Future of Video Engagement By Gary Mittman • October 8, 2019 Traditionally, the creative aspect of ads and content have been to engage audiences through script and production – the “lean… Watchable Meets Shoppable This Holiday Season By Grant Gorton • October 2, 2019 Every year we all experience the frenzy that is the holiday shopping season, and today it’s louder than ever. Our… 3 Ways Your Video Ad Strategy Can Boost Online Sales This Holiday Season By Deleyla Glass • September 25, 2019 This holiday season your brand’s video advertising strategy should work hand-in-hand with your overall sales goals. The 2018 holiday season yielded… How to Breathe New Life into Your Video Ad By Bill Roberson • September 18, 2019 As video ads become more content-driven, and users become more about the video experience, it is as important as ever… Why Your Media Buying Strategy is Outdated By Ryan Schoenfeld • September 3, 2019 When video media distribution is looked at as a finite component of the marketing process, it leaves buyers feeling like… KERV Collaborates with IAB for Data-Driven Video Best Practices Guide By kerv • June 24, 2019 KERV is a proud contributor to the IAB – Interactive Advertising Bureau Data-Driven Video Best Practices guide alongside companies such… IAB’s Advanced TV Matrix: A Market Snapshot By kerv • June 20, 2019 KERV Interactive was recently listed as one of the working group companies for the Interactive Advertising Bureau’s (IAB) “Advanced TV… How Positive Work Environments Create a Competitive Advantage for Business Success By kerv • May 23, 2019 A company’s work culture is essentially the personality of the organization. As I wrote about in my previous article “What… Marketers Are Split on How They Define OTT By kerv • May 20, 2019 Marketers are having trouble agreeing on a set definition of over-the-top (OTT) video. In an Interactive Advertising Bureau (IAB) and Advertiser… 15 Mind-Blowing Stats About the Future of Advertising By kerv • May 16, 2019 The future of advertising will be personalized, automated, immersive, experiential, and measurable. It won’t feel like advertising. We have the… Digital Ad Revenue in the U.S. Surpassed $100 Billion for the First Time in 2018 By kerv • May 8, 2019 Key points: The report, commissioned by the Interactive Advertising Bureau and conducted by PwC, says digital ad revenue in 2018… What all Successful Startups Have in Common By kerv • May 2, 2019 This kind of goes without saying, but of course you need a good idea with a clear vision of who… 3 Principles That Will Make or Break Your Business By kerv • April 30, 2019 Building and growing a successful business is a very difficult thing to do. The truth is, most businesses will fail… Interactive Video Can Be a Lot More Than Just Shoppable By kerv • April 23, 2019 AI and image recognition can turn passive watching into a true lean-in experience. Advertisers and brand marketers have all been…