Awarded Alongside Tom Cruise, KERV Interactive to Finalize Series A1 Funding Round – Open to Value-Added Investors

By on May 29, 2019 in Press

KERV’s one-of-a-kind interactive video technology helps brands and advertisers increase consumer engagement by upwards of 300 percent AUSTIN, TEXAS (May 29, 2019) – KERV Interactive, producing award-winning interactive video technology that is revolutionizing the video advertising paradigm, is finalizing its series A1 funding round and inviting qualified investors to participate. The funding…

How Positive Work Environments Create a Competitive Advantage for Business Success

By on May 23, 2019 in Uncategorized

A company’s work culture is essentially the personality of the organization. As I wrote about in my previous article “What All Successful Startups Have in Common,” culture is how employees interact with each other and clients within the business environment. Values, ethics, mission, expectations, communication, collaboration and atmosphere are all things that make…

Marketers Are Split on How They Define OTT

By on May 20, 2019 in Uncategorized

Marketers are having trouble agreeing on a set definition of over-the-top (OTT) video. In an Interactive Advertising Bureau (IAB) and Advertiser Perceptions poll, half of US marketers defined OTT as streaming video other than live TV that appears on any screen (mobile, PC, TV, etc.). And 48% of respondents defined OTT as streaming video…

15 Mind-Blowing Stats About the Future of Advertising

By on May 16, 2019 in Uncategorized

The future of advertising will be personalized, automated, immersive, experiential, and measurable. It won’t feel like advertising. We have the stats to back it up.  1. During an Adobe Think Tank panel discussion at Advertising Week 2017, Phil Gaughran, U.S. chief integration officer at agency McGarryBowen, made a bold prediction: By 2022, he said,…

3 Principles That Will Make or Break Your Business

By on April 30, 2019 in Uncategorized

Building and growing a successful business is a very difficult thing to do. The truth is, most businesses will fail within the first three years. It is imperative that the culture of the company creates the best possible environment for success. The three principles stated below are the same for any size…

KERV Interactive Announces Vestech Partners as Majority Lead Investor of $11 Million Raise

By on April 25, 2019 in Press

KERV’s patented video technology helps brands increase consumer engagement by upwards of 300 percent AUSTIN, TEXAS (April 25, 2019) – Funding of $11 million for KERV Interactive, a company producing the world’s most advanced interactive video technology, has been led by private equity investment group Vestech Partners, LLC. KERV’s technology can be…

Fisher & Paykel Leans Into Interactive Video

By on December 13, 2018 in Press

Fisher & Paykel, a leading manufacturer of premium kitchen, outdoor and laundry appliances, recently launched an interactive video campaign to drive awareness and purchase intent for their premium indoor & outdoor appliances. Fisher & Paykel is driven from a passion to produce the most technically advanced and efficient appliances in the world,…

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