Pioneering digital advertising firm honored for patented video technology
KERV Interactive, a recognized technology company specializing in visual IR driven interactive video for brands, has won a prestigious Digiday Modern Retail Awards in the category of “Best Use of Video” for its work with Zulily, an American e-commerce company that sells apparel, footwear, toys and home products for the whole family. KERV also was a finalist in the “Best E-Commerce Experience” category.
KERV helps brands transform their video assets into fully interactive storefronts (with pixel-level customization), targeted and full of shoppable information that both enhances usefulness and commerce opportunities. KERV’s custom, dynamic interactive ad technology increases a video’s consumer engagement, boosts shoppability by over five times, generates more time spent with content assets and increases interactions – such as QR scans – by over 50 percent.
The Digiday Modern Retail Awards recognizes companies that are making it through the pandemic by focusing on customer-focused experiences, even when it means swiftly pivoting campaigns and product strategies to accommodate new consumer behaviors. KERV began working with online retailer Zulily to enhance a “Joy of Shopping” campaign and uniquely identified 25+ interactive objects for users to individually shop based upon product-specific interest. Click-through rate (CTR) and engagement levels were vastly increased, resulting in thousands of new-user sign ups on the Zulily website.
“We are thrilled and grateful to win a Digiday Modern Retail Award,” notes Marika Roque, COO of KERV Interactive. “This prestigious recognition validates the hard work and devotion of our team members. It’s also great to earn this with Zulily, who has been a wonderful and forward-thinking partner.”
KERV Interactive also selected as a finalist in two other 2020 AdExchanger Award categories
KERV Interactive, a multi-award-winning interactive video company revolutionizing the performance of digital advertising with its patented technology, has been recognized as a winner in the “Best Demand-Side Technology” category in the 2020 AdExchanger Awards. The company was also a finalist in the “Best Data-Enabling Technology” and “Best Early Stage Technology Company” categories.
AdExchanger, an award-winning integrated media company devoted to data-driven digital marketing, recently announced the winners of its 2020 AdExchanger Awards, the leading global recognition program honoring excellence in digital marketing. Other finalists in the Best Demand-Side Technology category included Source by MediaMath, Verizon Media, Vistar Media, and Xaxis.
KERV’s interactive video tech can dynamically recognize every object within a piece of video creative, turning static video ads into interactive experiences that advertisers can distribute programmatically and track with object-level, action-based reporting. In a recent campaign, Callaway Golf used KERV to optimize and deliver creatives to custom audiences sequentially based on how viewers had interacted with different clubs featured in the video. Additionally, during a holiday campaign for a large retailer last year, the company sold out of multiple items it was promoting in its interactive video using KERV’s technology.
“We are honored and thrilled to be recognized by the AdExchanger Awards,” notes Marika Roque, COO of KERV. “Beyond the prestige of being a winner and a finalist, these acclaimed awards give us validation and more motivation to continue innovating and transforming the digital marketing landscape.”
About KERV Interactive
Based in Austin, Texas, KERV Interactive is the world’s most advanced interactive video technology company and is revolutionizing the future of video engagement through dimensional storytelling. KERV’s digital advertising platform was built on cutting-edge, patented technology and adds extraordinary value to brands, agencies, and creative and data-science teams by creating audience-to-brand connections within video like never before. Leveraging breakthrough machine learning techniques and AI with unmatched processing speed, the KERV technology recognizes depth, dimension, and objects within a video just as precisely as the natural eye. KERV enables every frame in every scene of any digital video to be an immersive, interactive experience for consumers.
Digiday recently announced the list of finalists for the 2020 Digiday Video Awards. KERV Interactive and Carhartt’s “Full Swing” interactive activation campaign was named a finalist for “Best Multi-Platform Video Campaign.” This category awards an ad campaign, integrated across two or more video-supported channels, that successfully achieved campaign goals.
The Digiday Video annual awards competition recognizes the companies, campaigns and technologies that have used video to modernize media and marketing.
Best Multi-Platform Video Campaign Finalists:
- SYFY and Toyota: “Deadly Class”
- The Content Collective, Viacom Velocity and McDonald’s: “Wake Up Breakfast”
- Schafer Condon Carter and the Chicago Cubs: “Everybody In”
- KERV Interactive & Carhartt: “Full Swing”
- Hulu: Hulu Live Sports campaign
- OMD and bubly: 2019 Super Bowl ad
KERV x Carhartt: “Full Swing” Interactive Video Campaign
Carhartt partnered with KERV to lift its existing “Full Swing” video campaign to become an interactive experience for consumers. By utilizing KERV’s technology, Carhartt was able to distribute thousands of unique video creatives that drove over 53x higher user engagement, 15.4x higher CTR compared to standard in-stream and 2x spent with the brand.
The data-driven video campaigns were delivered programmatically via desktop and mobile and provided a website-like experience for users to learn more about the brand, specific products as well as click-to-shop. Each object was able to be uniquely identified, assigned text and linked.
KERV increased the video’s engagement opportunities by more than 2,000% while creating 34 unique click-throughs for the products featured. For reference, standard in-stream video can only produce one or two clickable points for an entire :30 second creative.
KERV’s object-level image recognition and categorization, along with over 15 action-based metrics, provided actionable insights around how audiences actually engaged with the brand. The interactive intelligence allowed for each item in the creative to be optimized and retargeted to unique intender groups for enhanced optimization.
Additionally, Carhartt was able to strategically analyze creative performance and understand the consumer journey through qualified, interactive insights and object-level data visualization.
The Advanced Imaging Society recognized KERV Interactive for outstanding achievement in visual technology
AUSTIN, TEXAS (April 17, 2019) – KERV Interactive, the world’s most advanced interactive video technology company based in Austin, Texas, was recognized by The Advanced Imaging Society for its outstanding achievement in visual technology and was awarded for “Best Interactive Brand Experience” at the Lumiere™ Awards ceremony at the Steve J. Ross Theater on the Warner Bros. studio lot on January 30, 2019.
The Advanced Imaging Society recognizes companies who represent the next generation of consumer technology, and the awards are voted by members of the Hollywood creative and technology community working in motion pictures, television and emerging media. The Lumiere Awards recognize outstanding international achievement in the creation of immersive storytelling using advanced visual technologies like Virtual Reality, Augmented Reality, High Dynamic Range, Stereo 3D, 360 Video, High Frame Rate, Artificial Intelligence, Real-Time Rendering and more.
KERV Interactive was awarded top honors for its hi-tech wizardry in entertainment media along with many top Oscar nominees, including: “A Star Is Born,” “Black Panther,” “Ralph Broke the Internet,” “Mission: Impossible – Fallout” (which was presented by Tom Cruise) and more. Previous Lumiere Award winners include some of Hollywood’s biggest creative leaders, such as Martin Scorsese, Ang Lee, Victoria Alonso, Jon Favreau and Jefferey Katzenberg.
“I wanted to start by thanking The Advanced Imaging Society for this honor of us being here tonight,” said Marika Roque, EVP of Media and Technology at KERV Interactive, accepting the award. “One of my favorite things about our technology is everyone has that moment when you’re watching beautiful content – which all of you are creating – but you don’t know where to get that red sweater, or who that actress is, where she’s from, or where the scene was filmed. We can do that at KERV, and we are solving that problem. I would also like to thank the teams at eBay, Blue 449 and 72andSunny for working with us and allowing us to make their content interactive and drive up their engagement by 300 percent on already beautiful content. I’d also like to thank the team here, Dan, Jon, Gary, Wendy, Jason and the team down in Austin, Texas for making this all possible. Together let’s KERV the world – let’s make it more interactive.”
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About KERV Interactive
Named “Best Interactive Brand Experience,” KERV Interactive is a multi-award-winning interactive video company, based in Austin, Texas, that is revolutionizing the future of video engagement through dimensional storytelling. Certified for piracy through the Trustworthy Accountability Group (TAG), KERV’s digital advertising platform was built on cutting-edge, patented technology and adds extraordinary value to brands, agencies, creative and data-science teams by creating audience-to-brand connections within video like never before. Leveraging breakthrough machine learning techniques and AI with unmatched processing speed, the KERV technology recognizes depth, dimension and objects within a video just as precisely as the natural eye does. KERV enables every frame in every scene of any digital video to be an immersive, interactive experience for consumers. Learn more about KERV Interactive, and request an interactive video trial on your creative, by visiting www.kervit.com/marketing/.
About The Advanced Imaging Society
The Advanced Imaging Society was formed in 2009 by President Jim Chabin and creative stakeholders including Warner Bros., The Walt Disney Studios Motion Pictures, DreamWorks Animation (DWA), Sony, Paramount, IMAX, Dolby, Panasonic, MasterImage and others to advance creative arts and sciences of stereoscopic 3D. As new cutting-edge technologies come to the forefront, the Society has been charged with “informing the content pipeline” of professionals on these emerging innovations. Learn more about The Advanced Imaging Society and its Lumiere Award by visiting its website at www.theadvancedimagingsociety.com.