In this months spotlight series, KERV is celebrating Women’s History Month by focusing its attention on innovating women business owners, content creators and entrepreneurs.
This week we’re excited to spotlight Kaki Gaines of EDIT/MODE, providing women the curated service of a Personal Stylist that is virtually accessible anywhere.
How did you get to this point?
I have always had an inherent interest in fashion. I used to spend hours drawing closets and outfit ideas when I was a child! I believe it is so important to observe what you loved doing when you were young, as it is an indicator of your raw talent! I pursued a degree in Creative Advertising from UT and studied fashion design at Parsons summer intensive. I began my career in fashion with Kendra Scott in her design department, and then my role progressed into styling models for the branded campaigns and Kendra personally. I branched out on my own as a freelance personal stylist about five years ago. I absolutely love everything involved with the personal styling process- especially how it merges fashion with psychology. The idea for the EDIT/MODE platform was sparked from my urge to digitize my personal styling process it was available to more women.
EDIT/MODE is a personalized digital fashion marketplace thoughtfully curated by myself and a network of personal stylists. My goal is for E/M to empower women to shop with ease and dress with confidence, knowing that the pieces on the site have been pre-selected by stylists and tagged with specific styling-inspired filters such as body type attributes and occasion. My site features a mix of a stylist-curated boutique plus a library of styling tips to help educate. We help women save time by narrowing down the thousands of options out there, plus providing easy to implement tips to help complete their looks!
What matters most to you?
What matters to me most is empowering the women who use E/M to tell their story via their wardrobe. I strive to provide a shopping experience that is inclusive, inspiring, and makes it easy to find options women love and feel great in! There is so much noise in the digital shopping world currently, but as a network of stylists at E/M we have knowledge from our time working with clients to help our users sift through that. Feeling confident in your clothing is so important, and I absolutely love sharing my perspective as a stylist to empower the women who shop the site.