Shoppable Ads Are Game Changers for Interactive Video

By kerv • November 10, 2020

KERV is amplifying the revenue that should be generated from video content

In our fast-paced and ultra-competitive marketing landscape, consumers expect a personalized and visually inspiring experience from video. So how can brands capitalize on these opportunities? The answers can be found in interactive video and shoppable ads.

A personalized consumer engagement strategy, via interactive video, creates a better and more relevant user experience that further drives brand awareness and affinity. When we include shoppable ads, the game changes completely.

Take KERV, for example. The innovative technology company uses Artificial Intelligence driven Pixel Recognition to create dynamic interactive video experiences that fuel shoppable video. This gives brands the power to control not only their video content, but also to control individual pixels, which are the golden keys to each product, detail and/or attribute.

Also, it leverages the tremendous value of pixel real estate. As a result, consumers gain more insight into a brand and its message, allowing them to form deeper connections with a brand and enjoy a more rewarding experience. Not to mention, they now can immediately purchase items with just one click from the video or even directly within a video!

KERV videos have been tested across over 100 million unique users and create interaction and engagement rates that well surpass traditional pre‑roll. In comparison to traditional in‑stream videos, brands can expect: 20X higher user engagement; 6X higher interaction rates; 5X higher CTR; and 4X more time spent with the brand.

Any brand is able to benefit from KERV’s technology, as the technology can simply take existing videos and automatically layer them with interactivity, engagement points, and shoppability. No need to create a specific video to reap the benefits of interactive video!

With the current constraints COVID is forcing on traditional in-store shopping, the technology is even more powerful as it applies to all types of commerce opportunities, including shoppable lookbooks, shoppable CTV, KERV Shop, KERV Max, KERV Social Embed, and more.

KERV Sizzle Reel