Peacock officially launches ‘Must ShopTV’ to let users shop products that appear in content By Lauren Forristal, Tech Crunch • May 5, 2023 At the 2023 IAB NewFronts event Tuesday, NBCUniversal revealed four new ad formats for brands to expand their advertising reach… Samsung Starting FAST Channel Featuring Conan O’Brien Content By Jon Lafayette, Broadcasting & Cable • Samsung and long-time late night host Conan O’Brien are launching a free ad-supported streaming channel on Samsung TV Plus. At… Samsung Ads Reveals First Conan O’Brien FAST Channel, Panel Data and More By Bill Bradley, Adweek • May 2, 2023 Samsung Ads is strictly Team Coco. At its Tuesday morning IAB NewFronts presentation in New York, Samsung Electronics’ advertising arm… Will This New Attention Metric Be Video Advertising’s Greatest Asset? By Lynn Leahey, Cynopsis Media • April 25, 2023 By Marika Roque, Chief Innovation and Chief Operating Officer at KERV Interactive In a world where technology is advancing at lightning… In Wake of SVB Collapse, Venture Lending Faces Uncertainty By Lori Ioannou, Wall Street Journal • April 8, 2023 The demise of Silicon Valley Bank was a shock for the $32 billion venture-debt industry, a critical source of alternative… How can a single TVC unpack customer engagement, sales and retention? By being smarter and levelling up with personalised, actionable, dynamic ads on CTV By Zoe Kostos, Head of Commercial Innovation, Paramount • April 4, 2023 Customer-centric approaches that deliver meaningful, personalised and actionable experiences, deliver the biggest impact for advertisers, ensuring agility to keep up… Amagi integrates Mirriad AI tech for dynamic virtual product placement By Bevin Fletcher, Fierce Video • In-content advertising company Mirriad and Amagi are teaming up on a technical integration that leverages AI to serve dynamic virtual… Ad Council Leverages AI to Prompt Action in Love Has No Labels Campaign By Little Black Book • March 30, 2023 In an effort to address bias, hate, and discrimination within the United States, KERV Interactive (KERV), the leading AI-powered digital… Why active attention is critical for unlocking the value of interactive video By Digiday • March 9, 2023 As advertisers seek ways to better engage with their audiences, they are turning to interactive video for open two-way, non-intrusive… KERV Partners with Audi and PHD Media to Launch First Dynamic Destination OTT Campaign By Allie Mills, Business Wire • AUSTIN, Texas–(BUSINESS WIRE)–KERV Interactive (KERV), the leading AI-powered digital advertising platform, today announced the release of Dynamic Destination, the latest expansion… Audi tests personalized QR codes in streaming ads By Aaron Baar, Marketing Dive • Dive Brief: Audi of America announced a partnership with PHD Media and Kerv Interactive, an artificial intelligence (AI) video advertising… Why video is not just for top of funnel anymore By Andy Oakes, New Digital Age • March 6, 2023 By Devin Monds, Commercial Director, EMEA, KERV Interactive Video has become a permanent fixture in the marketing mix, providing the… NBCUniversal’s One23 Sees Interactive TV Finally Ready For Prime Time By Howard Homonoff, Forbes • February 10, 2023 NBCU’s One23 agenda stretched far more widely than interactive TV. In advance of One23 I spoke with Linda Yaccarino, the… KERV Interactive Appoints Marika Roque Chief Innovation Officer By Allie Mills, Business Wire • January 18, 2023 (KERV), the leading AI-powered digital advertising platform, today announced the appointment of Marika Roque as Chief Innovation Officer. Roque continues… KERV Interactive Grows Leadership Team By AdAge • KERV Interactive Promoted Jay Wolff to Chief Revenue Officer and brings on Creed Pettit KERV Interactive (KERV), the leading AI-powered… Live Commerce, Shoppable Videos Turn Viewers Into Buyers By Jack M. Germain, E-Commerce Times • October 24, 2022 Marketers are paying more attention to presenting potential buyers with a blend of product videos as a model that adopts… Brands Put Shoppable Video Ads in the Marketing Toolbox By Jack M. Germain, E-Commerce Times • October 18, 2022 Some e-commerce watchers predict that the growing trend of live shopping will probably not grow as extensively with U.S. customers… How marketers are seizing shoppable CTV opportunities By Ben Holding, Digiday • October 11, 2022 Shoppable video is accelerating across many channels, including social and connected TV, but more opportunities abound — especially among audiences… Paramount ANZ and KERV Interactive team up for dynamic CTV ad product By Ashley Kaczmar • September 13, 2022 Paramount Australia and New Zealand (ANZ) and KERV Interactive have announced a new partnership harnessing patented technology to deliver dynamic, interactive video ad… KERV Interactive Experiences Growth Amongst Challenging Economics By Steven Barr • June 30, 2022 The Company Sees a 592% YoY Increase in Revenue from the First Quarter of 2022 KERV Interactive, a digital advertising… Read the pitch deck that helped a tech startup get $12 million to help big brands like Macy’s and Apple make their video ads shoppable By Ashley Kaczmar • June 9, 2022 Austin, Texas-based startup KERV raised $12 million in a growth round in May, led by venture capital firm Trinity Capital… KERV Interactive Raises $12 Million in Growth Capital from Trinity Capital, Inc., Plaza Ventures, and Vestech Partners By Ashley Kaczmar • May 27, 2022 KERV Interactive, a digital advertising platform, today announced that it raised $12 million in growth capital. Trinity Capital Inc. (NASDAQ:… Are You Down With OTT? By Steven Barr • May 12, 2022 I spent part of the week speaking to experts in OTT advertising, and frankly I was amazed how much this has grown… KERV Interactive Sees A New Way To Trade Media By Ashley Kaczmar • May 10, 2022 Streaming grew rapidly throughout the pandemic and has now become one of the main ways we consume content. As always,… KERV Interactive Announces New Commerce Integration With TikTok, Partners with PMG for Alpha Launch By Ashley Kaczmar • March 4, 2022 Partnership with leading interactive video technology company streamlines automation and optimization of shoppable products in TikTok ads KERV Interactive, a… PMG Teams With Kerv To Bring ‘Shoppable’ Video To TikTok By Ashley Kaczmar • March 2, 2022 Digital agency PMG has partnered with shoppable video ad-tech developer Kerv Interactive for what they claim is a first-of-its-kind integration… KERV Interactive Expands Dynamic CTV QR Product, Making It Easier to Use and Measurable For Brands By Ashley Kaczmar • February 22, 2022 KERV Interactive, a digital advertising platform, announced new features for its KERV TV solution with dynamic CTV QR product. After… KERV Interactive Appoints Michael Fleischman as Chief Financial Officer By Ashley Kaczmar • January 20, 2022 Austin Inno notes 12 recent hires and promotions in the technology and startup space. KERV Interactive Austin-based digital ad platform… KERV Launches Significant Update to Video Approval Console By Ashley Kaczmar • November 2, 2021 New tool will make approval process for creative video elements easier than ever before! KERV Interactive, a recognized machine learning… Industry Leader David Shackelford Joins KERV Interactive By Ashley Kaczmar • October 25, 2021 Shackelford will help lead strategy & marketing in the U.S. Southeast market. KERV Interactive, a recognized technology company specializing in… KERV is Supporting Holiday Growth in E-Commerce & Digital Video By Ashley Kaczmar • October 15, 2021 Interactive video technology allows creative agility & optimization for holiday campaigns. KERV Interactive, a recognized technology company specializing in visual… Q&A with Jay Wolff, SVP of Revenue and Partnerships at KERV Interactive By Ashley Kaczmar • August 18, 2021 Jay Wolff, SVP at KERV Interactive is also an Executive Board Member and Vice President at 212NYC – New York’s… Interview with Marika Roque from Kerv Interactive on Video Marketing By Ashley Kaczmar • August 17, 2021 Marika Roque from Kerv Interactive embraces Martech Cube yet again, this time she talks about the role of interactive content… Darn Tough Vermont Delivers Innovative Social Experiences with KERV By Ashley Kaczmar • August 11, 2021 Interactive video technology is boosting engagement & advertising ROI. KERV Interactive, a recognized machine learning and AI technology company specializing… KERV Interactive Video Solutions Enhance Travel Marketing By Ashley Kaczmar • July 19, 2021 Tech company KERV helps tourism brands keep travelers safe while promoting special offers. As the summer reaches its peak and… KERV Brings On Industry Leaders Jessica Stacy & Kate Lyons to Support Unprecedented Growth By Ashley Kaczmar • Expansion of partnership team to coincide with new Midwest office opening. KERV Interactive, a recognized technology company specializing in visual… KERV partners with IRIS.TV to introduce a new level of precision to contextual targeting for Connected TV and video advertising By Grant Gorton • June 23, 2021 AUSTIN, Texas, June 22, 2021 /PRNewswire/ — KERV Interactive, the leader in AI-driven, in-video-recognition-powered metadata, is integrating with the IRIS.TV… KERV Enhances Metadata & Targeting with Release of Three New APIs By Grant Gorton • May 10, 2021 KERV Interactive, a recognized technology company specializing in visual IR driven interactive video for brands, has released three powerful, pixel… A Quick Route to Added Revenue for Sports Marketers’ Playbooks By kerv • February 9, 2021 The sports industry represents the 11th largest industry in the United States with an estimated net worth of $750 billion,… Interactive Video Technology Boosts Donations to Susan G. Komen Fundraising, in Time for World Cancer Day By kerv • February 3, 2021 Tech pioneer KERV Interactive helps venerable organization drive online donations to find a cure for breast cancer. Susan G. Komen,… KERV Interactive Wins Digiday Modern Retail Award: “Best Use of Video” By kerv • February 1, 2021 Pioneering digital advertising firm honored for patented video technology KERV Interactive, a recognized technology company specializing in visual IR driven… Activision Publishing, Inc. and KERV Interactive Lead Digiday Awards in “Best Use of Video” By kerv • December 16, 2020 Activision and KERV named finalists for creative, interactive experiences in assorted Call of Duty video campaigns Activision, together with patented… Susan G. Komen® Increases Monthly Donations with KERV Interactive’s Video Technology By kerv • December 9, 2020 Interactive video ads help nonprofit breast cancer organization increase online donations in the face of COVID-19 pandemic Susan G. Komen®,… KERV Interactive a Back-to-Back Finalist for Digiday Modern Retail Awards By kerv • December 7, 2020 Acclaimed digital advertising firm recognized for pioneering video technology KERV Interactive, a recognized digital agency specializing in interactive video for… KERV Interactive Wins 2020 Digiday Technology Award for “Best Video Marketing & Advertising Platform” By kerv • November 18, 2020 Digital advertising pioneer named leading platform & ad serving solution for video KERV Interactive, the multi-award-winning interactive content and data… KERV Interactive is a finalist for 2020 Digiday Tech Awards By kerv • October 12, 2020 Digital advertising pioneer recognized for groundbreaking technology KERV Interactive, the multi-award-winning interactive content and data company revolutionizing the performance of… KERV’s Connect TV product boosts engagement with leading brand By kerv • September 30, 2020 Patented technology inserted relevant QR codes seamlessly for global golf company KERV Interactive, the multi-award-winning interactive content and data company… KERV Launches Lookbook Feature for Interactive Video Ads By kerv • September 16, 2020 Patented technology increases shoppability & engagement for catalogs & more! KERV Interactive, a multi-award-winning, patented interactive content and data company,… Smart Retail Trends: Staying Ahead of the Curve By kerv • August 25, 2020 Why working ‘smarter’ could bring customers back to stores and convert more ecommerce business. KERV Launches Connected TV Product By kerv • August 4, 2020 Patented technology can insert relevant QR codes seamlessly into video assets KERV Interactive, the multi-award-winning interactive video company revolutionizing the… KERV, Forbes Click on Shoppable Video Partnership By kerv • July 30, 2020 Forbes has teamed with KERV Interactive to create enhanced shoppable video content for its readers and partners. The following article… KERV and Forbes Launch Shoppable Video for Advertisers By kerv • July 15, 2020 Interactive technology to deliver shoppable video for KERV’s first business media publisher KERV Interactive, a multi-award-winning interactive video company revolutionizing… KERV Interactive Wins “Best Use of Data” in Digiday Content Marketing Awards By kerv • July 7, 2020 KERV Interactive Named 2020 Digiday Content Marketing Award winner for Callaway Golf interactive video campaign KERV Interactive, a patented interactive… KERV Interactive Supports COVID-19 Relief While Named Finalist for Three Global Digital Excellence Awards By kerv • KERV Interactive selected as a finalist for “Global Best Digital Experience Campaign,” “Global Best Interactive Campaign” and “Global Best Use… KERV Talks Best Practices for Managing Interactive Video Campaigns in Adweek Webinar By kerv • June 1, 2020 Bridging the Gap Between Performance & User Connections KERV Interactive, a multi-award-winning interactive video company revolutionizing the performance of digital… KERV Interactive Wins Prestigious AdExchanger Award: “Best Demand-Side Technology” By kerv • May 27, 2020 KERV Interactive also selected as a finalist in two other 2020 AdExchanger Award categories KERV Interactive, a multi-award-winning interactive video… KERV Interactive Honored as Gold Stevie® Award Winner in 2020 American Business Awards® By kerv • May 20, 2020 Stevie winners will be celebrated during virtual awards ceremony on August 5. People’s Choice Awards are open for voting until… Geekazine: KERV Interactive Video Adds Vertical Video to Deep Link Technology By kerv • April 29, 2020 The following article and video conference was conducted by Geekazine. Click here to view the full article. If you’ve ever… KERV Is Betting On Interactive, Shoppable Video As More Than Just A Novelty By kerv • April 27, 2020 The following interview was conducted by Allison Schiff of AdExchanger. Click here to read the full article. The technology that… How KERV Interactive’s Digital Ad Tech Pushed Callaway Golf to a New Engagement Frontier By kerv • April 9, 2020 From Basic Video to a Club Event The following article was written by Zach Brooke and published on American Marketing… KERV Releases New Feature Set with Support for Vertical Video By kerv • April 6, 2020 Brands now can maximize consumer engagement via mobile platforms KERV Interactive, a multi-award-winning interactive video company revolutionizing the performance of… How Interactive Video Transforms Marketing: Q&A With Marika Roque of KERV Interactive By kerv • March 11, 2020 “Interactive video helps brands stand out from their competition while enabling a lean-in experience for consumers to receive all the… Marketing Dive: Callaway Golf’s Shoppable Video Ad Drives Click Throughs, Cuts Bounce Rate By kerv • March 3, 2020 Dive Brief: Callaway Golf’s recent interactive video campaign generated more than five times the projected click-through-rate, according to Kerv Interactive,… KERV Creates Breakthrough Interactive Video Campaign for Callaway Golf By kerv • February 19, 2020 Video experience transformed into heightened levels of engagement & commerce KERV Interactive, a multi-award-winning interactive video company revolutionizing the performance… MarketScale: Recapping a Busy Week at CES in Las Vegas on Business Casual By kerv • January 15, 2020 MarTech Interview with Marika Roque, COO at KERV Interactive By kerv • January 8, 2020 “Experience and engagement are going to be all about making things more accessible and easier for consumers while benefiting marketers… Neiman Marcus x Vogue Elevate Holiday Campaign With KERV Interactive Video Tech By kerv • January 7, 2020 Creating an Interactive Video Campaign Neiman Marcus teamed up with Vogue and Conde Nast to produce the 2019 “A Night… AiThority: Neiman Marcus X Vogue Elevate New Holiday Campaign With Interactive Video Tech By kerv • December 24, 2019 MediaPost: ‘Vogue,’ Neiman Marcus Create Interactive Holiday Video Campaign By kerv • Retail Dive: Neiman Marcus unwraps shoppable video with KERV Interactive By kerv • December 19, 2019 Marketing Dive: Neiman Marcus unwraps 3-minute shoppable video with KERV Interactive By kerv • Business Mayor: Neiman Marcus x Vogue Unwrap Shoppable Video Using KERV Interactive Tech By kerv • KERV Video Data Enhances Personalization & Consumer Experience By kerv • November 18, 2019 Unique object tagging provides breakthrough commerce opportunities. AUSTIN, TEXAS (November 12, 2019) – KERV Interactive, a multi-award-winning interactive video company… Troy-Bilt and Marcus Thomas Partner with KERV Interactive to Elevate “Durability” Ad Campaign By kerv • August 5, 2019 KERV’s patented technology maximized Troy-Bilt’s creative asset by creating unique, interactive experiences based on specific user consumption patterns AUSTIN, TEXAS… Carhartt Elevates its Direct-to-Consumer Experience with KERV Interactive Video Technology By kerv • June 20, 2019 AUSTIN, TEXAS (June 20, 2019) – Carhartt, America’s premium workwear brand since 1889, partnered with Apollo Program and KERV Interactive… MediaPost Exclusive: D2C Click-To-Shop Ads Drive Interaction For Carhartt By kerv • The following article was a MediaPost exclusive story, and was written by Laurie Sullivan. Carhartt partnered with Apollo Program and… KERV Interactive to Finalize Series A1 Funding Round – Open to Value-Added Investors By kerv • May 29, 2019 KERV’s one-of-a-kind interactive video technology helps brands and advertisers increase consumer engagement by upwards of 300 percent AUSTIN, TEXAS (May… KERV Interactive is Revolutionizing the Performance of In-stream Video Advertising By kerv • May 7, 2019 Pay-Per-Click is a new, risk-free option for interactive video clients AUSTIN, TEXAS (May 7, 2019) – KERV Interactive, producing award-winning… KERV Interactive Announces Vestech Partners as Majority Lead Investor of $11 Million Raise By kerv • April 25, 2019 KERV’s patented video technology helps brands increase consumer engagement by upwards of 300 percent AUSTIN, TEXAS (April 25, 2019) –… KERV Interactive Among Top Winners at 2019 Lumiere Awards for “Best Interactive Brand Experience” By kerv • February 4, 2019 The Advanced Imaging Society recognized KERV Interactive for outstanding achievement in visual technology AUSTIN, TEXAS (April 17, 2019) – KERV… Fisher & Paykel Leans into Interactive Video By kerv • December 13, 2018 Fisher & Paykel, a leading manufacturer of premium kitchen, outdoor and laundry appliances, recently launched an interactive video campaign to… Collecting New Data Points: Q&A with KERV’s Marika Roque By kerv • December 5, 2018 Marika Roque, executive vice president of media and technology at KERV Interactive, has spent years on the agency side, working…
