NBCU Selects KERV to Power “Must Shop TV”

By Gary Mittman • February 13, 2023

We are proud to share that NBCU has now selected KERV’s technology to power the back end of the “Must Shop TV” product.

AI has been a hot topic in the advertising industry for a few years now. The potential that AI unlocks is undeniable, and as an AI-powered technology company, it’s a conversation we at KERV are deeply involved in. For the past 7 years, we’ve leveraged AI and machine learning to develop technology that is able to identify any object, person, place, etc. with unparalleled accuracy and precision—and we’re now doing so to monetize in-show content for NBCU.

ChatGPT and Google Bard are just a couple of examples of the rapid growth we’re seeing in AI and clear indicators that automation is the direction every industry is pushing toward. While these are chatbot examples, the need for automation is just as imminent with video. 

It is AI that has allowed us to build turnkey solutions for advertisers and content owners across digital, CTV, and OTT for end-to-end interactive/shoppable video. This includes video analysis, contextualizing, matching or correlation, interactive features, and transactional overlay.

How does KERV’s AI-powered technology work?

KERV is a deep AI-powered video intelligence technology—a term that has been tossed around, but what does it really mean? 

Video intelligence began by knowing time code moments. It evolved to detecting audio cues. Today, video intelligence is about harnessing the power of AI to analyze video content better than the natural eye and identify far more than we see at a glance.

As mentioned in this Forbes article, “KERV’s Chief Revenue Officer Jay Wolff pointed out, in a test with NBCU, KERV identified on just one episode of Real Housewives over 17,000 separate items that could be sold.” That is a powerful metric. 

The opportunities that KERV’s technology unlocks for video content are near limitless. Creating interactive or shoppable experiences, identifying deeper contextual metadata, and much more—all of it is powered by KERV’s technology. 

We here at KERV could not be more proud to be part of this inevitable revolution, “Must ShopTV” with NBCU.

To learn more about how KERV’s technology can enhance your video content, contact us today.

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