KERV is celebrating Women’s History Month by uplifting the women on our team. This week, we’re thrilled to spotlight Elle Donner, Business Development, Publishers.
Tell us about your career journey
I have over 14 years of experience in the media industry, ranging from adtech to martech to programmatic and SaaS. I started my career journey on the planning and buying side at a larger scale holding companies, such as IPG, WPP, and Publicis. I transitioned into adtech at Tubemogul. I was one of the first five employees to launch programmatic TV at the company before its acquisition by Adobe.
After that, I joined LoopMe and was the first employee to launch the measurement and data GTM for CTV. Before KERV, I was at Column6, leading managed service sales. Now I’m back my true love-SaaS!
Where did you go to school and what did you study?
I went to Baruch College in New York City and got my degree in Advertising!
What’s your favorite part of your job?
Hands down my favorite part of my job is closing deals!
What moments were the most meaningful in shaping your career up until now?
The most meaningful moment in my career was joining my first start-up. I’ve never looked back.
What matters most to you?
My daughter, Maddie Skye!
What else should we know about you?
I secretly want to be a florist. I’d love to sell my flowers at a local farmer’s market.