Patented technology increases shoppability & engagement for catalogs & more!
KERV Interactive, a multi-award-winning, patented interactive content and data company, has launched a new lookbook feature that enhances consumer engagement within any web based product image. The new feature allows consumers to seamlessly engage with every unique object, making it a perfect marketing experience for digital catalogs, product pages and more.
KERV’s lookbook feature transforms product images and visuals into interactive and shoppable experiences – with multiple engagement points that increase multi-product conversions and performance. The interactive lookbook collects all the same great data that KERV’s video campaigns track, but also merges that data with site or catalog data and provides even more unique targeting parameters via user actions.
Adding this level of interactivity to these catalogs allows product marketers to create a unified user experience across websites, banners, and OLV activations. Users are encouraged to hover over each distinguished object and learn more about products/services across diverse platforms – introducing a new and innovative, results-driven trend for multi-level marketing campaigns. Other interactive lookbook benefits include:
- Ability to pull product-specific information into images at the most precise pixel level, instead of having users connect via letters and numbers within small outlining text
- Calling out social connections or model information based on imagery interactivity
- Listing ingredients or other material information, thus calling out sustainability or other data to highlight unique products
- Retargeting users based on object or product-level interaction with the lookbook across other activations, inclusive of social retargeting
“Our new lookbook takes product images and gives them incredible granular interactivity and user interaction data,” notes Marika Roque, COO of KERV Interactive. “This is great for consumer engagement and shoppability, as product specific touch patterns can now be tracked and optimized across these different applications.”
About KERV Interactive
Based in Austin, Texas, KERV Interactive is the world’s most advanced interactive video technology company and is revolutionizing the future of video engagement through dimensional storytelling. KERV’s digital advertising platform was built on cutting-edge, patented technology and adds extraordinary value to brands, agencies, and creative and data-science teams by creating audience-to-brand connections within video like never before. Leveraging breakthrough machine learning techniques and AI with unmatched processing speed, the KERV technology recognizes depth, dimension, and objects within a video just as precisely as the natural eye. KERV enables every frame in every scene of any digital video to be an immersive, interactive experience for consumers.