KERV Interactive Named 2020 Digiday Content Marketing Award winner for Callaway Golf interactive video campaign
KERV Interactive, a patented interactive video tech company based in Austin, Texas, recently won “Best Use of Data” in the Digiday Content Marketing Awards for its work with Callaway Golf. The winners were announced on June 18, 2020, and boasted successful content marketing campaigns ranging from social consciousness themes to creative, innovative executions.
Digiday’s Content Marketing Awards recognized the companies and campaigns using content to modernize media and marketing. Award winners utilized emerging channels and cutting-edge technologies to tell stories, formulate strategies and forge partnerships. In the process, they envisioned what that future could be, and then showed it.
KERV created an interactive experience for the launch of Callaway’s new Jaws MD5 Wedges. The interactive videos used KERV’s technology to create custom content experiences, serving different audiences unique creatives based on the engagement patterns. The campaign was delivered programmatically through desktop and mobile.
Callaway looked beyond standard advertising techniques, seizing on troves of data to serve audiences the content experiences they preferred. From a golf club grip to an ad campaign, personalization drives results.
Other winners included HBO, TurboTax, Mattel, Walmart, United, Edelman, Samsung, Chipotle, Dell, Aussie, PrettyLittleThing, AirBnB, Verizon, McKinney, IBM, GSD&M, W Hotels, Popeyes, Bustle and more.
“All of us at KERV Interactive are absolutely honored to receive this award, especially knowing that we beat some hugely influential and tough competition,” said Marika Roque, COO at KERV. “We are thankful to Digiday, Callaway Golf and the judges for recognizing our hard work that we deliver for our clients day in and day out. This award gives us the continued motivation to push boundaries that move our digital marketing industry forward.”
About KERV Interactive
Based in Austin, Texas, KERV Interactive is the world’s most advanced interactive video technology company and is revolutionizing the future of video engagement through dimensional storytelling. KERV’s digital advertising platform was built on cutting‑edge, patented technology and adds extraordinary value to brands, agencies, and creative and data‑science teams by creating audience‑to‑brand connections within video like never before. Leveraging breakthrough machine learning techniques and AI with unmatched processing speed, the KERV technology recognizes depth, dimension, and objects within a video just as precisely as the natural eye. KERV enables every frame in every scene of any digital video to be an immersive, interactive experience for consumers.