Sephora’s interactive holiday beauty campaign, together with Digitas and powered by KERV Interactive, was named a finalist for two of Digiday’s Glossy Beauty Awards: “Best Use of Video” and “Best E-Commerce Experience.”
Sephora was able to elevate its video strategy with interactive technology and highlight over 190 unique, exclusive beauty products to create a shoppable and multi-dimensional e-commerce experience. Interactive intelligence helped the iconic brand drive engagement and revenue from the same video creative.
In the past, the Glossy Awards have honored the work of Aerie and Rent the Runway, but this year’s decision to hold a separate and standalone beauty event reflects the strength of the individual category. Sephora led the nominations for the first-ever Glossy Beauty awards along with Benefit Cosmetics Eos.
This year’s finalists were hand picked by judges like Amy Whang, svp marketing at Maybelline, E.l.f. Cosmetics CMO Kory Marchisotto and Wander Beauty’s co-founder and CEO Divya Gugnani, among others.
A crowded race for best product, category or sub-brand launch campaign reflects the bold businesses leading product and marketing innovation.
Among those leveraging the power of working with likeminded companies are Sally Hansen, Schmidt’s Naturals, Sephora, Ciaté London, Holition and Dove Hair, who are all up for Best Brand Collaboration. The field for Best Influencer Partnership includes Coty x Billy Porter, Philips x IMAgency, Biossance x Jonathan Van Ness, Sephora x Fohr and Naturopathica x Dr. Whitney Bowe.
See the full list of finalists below and stay tuned for the awards this summer.