Acclaimed digital advertising firm recognized for pioneering video technology
KERV Interactive, a recognized digital agency specializing in interactive video for brands, has been named a finalist for two Digiday Modern Retail Awards in the categories of “Best E-Commerce Experience” and “Best Use of Video”.
KERV helps brands make their video assets more relevant (with pixel-level customization), targeted and full of clickable information that both enhances usefulness and commerce opportunities. KERV’s custom, dynamic interactive ad technology increases a video’s consumer engagement, boosts shoppability by five times, generates more time spent with content assets and increases interactions – such as QR scans – by over 50 percent.
This year’s Digiday Modern Retail Awards recognizes companies that are making it through the pandemic by focusing on customer-focused experiences, even when it means swiftly pivoting campaigns and product strategies to accommodate new consumer behaviors.
In addition to being a finalist for the “Best E-Commerce Experience” category, KERV’s nomination for “Best Use of Video” is a result of work done with Zulily, an American e-commerce company that sells clothing, footwear, toys and home products. With Zulily’s “Joy of Shopping” campaign, KERV uniquely identified 28 interactive objects for users to individually shop based upon product-specific interest. Click-through rate (CTR) and engagement levels were vastly increased, resulting in over thousands of new-user sign ups on the Zulily website.
“We are honored to be a finalist for Digiday’s Modern Retail Awards,” notes Marika Roque, COO of KERV Interactive. “Our innovative technology enhances the consumer e-commerce experience on so many levels, which is exactly what retailers need today to survive and thrive.”
To learn more, please contact Jeannine Jacobi of Fresh PR at 323-903-7063 or firstname.lastname@example.org, or visit https://kervit.com.
About KERV Interactive
Based in Austin, Texas, KERV Interactive is the world’s most advanced interactive content and data company and is revolutionizing the future of video engagement through dimensional storytelling. KERV’s digital advertising platform was built on cutting-edge, patented technology and adds extraordinary value to brands, agencies, and creative and data-science teams by creating audience-to-brand connections within video like never before. Leveraging breakthrough machine learning techniques and AI with unmatched processing speed, the KERV technology recognizes depth, dimension, and objects within a video just as precisely as the natural eye. KERV enables every frame in every scene of any digital video to be an immersive, interactive experience for consumers.