Introducing: The ‘Active Attention’ Economy
KERV Interactive, in partnership with Brian Morrissey & The Rebooting are thrilled to announce our inaugural KERV Cafe for three days of game changing conversation, cocktails and canapés with our executives and expert c-suite partners.
Join us as we explore how today’s cutting edge AI/ML technology is powering the future of commerce, creative development and attention measurement.
Learn about ‘Active Attention Scoring’ for video and brand creatives as we explore:
- How we define and score Active Attention
- How AI / ML is reshaping the consumer journey
- Moving video from upper-funnel to lower-funnel to power frictionless commerce experiences
- Measuring & optimizing a brand’s digital and creative strategies via authentic consumer attention
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