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Over the past couple of years, e-commerce has rapidly accelerated, coupled with an equally swift uptick in demand for personalized digital experiences. To succeed in the evolving online landscape, brands must adapt their commerce strategies to meet these changing consumer expectations — the shopping journey is woven into the online mindset, and the user experience is king.

Marika Roque, Chief Operations Officer at KERV, Jay Wolf, senior vice president of partnerships at KERV and Sarah Clayton, head of commerce, North America at PHD Media, discuss how marketers are approaching the convergence of commerce and digital media in 2022.

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