IAB Data-Driven Video Best Practices

By on June 24, 2019 in Uncategorized

Excited to share the newly released IAB – Interactive Advertising Bureau Data-Driven Video Best Practices guide that KERV has been working on. Check out this important industry document, and see KERV’s three featured campaign examples for Carhartt, eBay and Fisher & Paykel. The following information was taken from IAB.com. Click the button below to…

IAB’s Advanced TV Matrix: A Market Snapshot

By on June 20, 2019 in Uncategorized

KERV Interactive was recently listed as one of the working group companies for the Interactive Advertising Bureau’s (IAB) “Advanced TV Matrix: A Market Snapshot” guide. We are proud to collaborate alongside companies such as ABC, A&E, Adobe, CBS, Google, Hulu, NBC, SpotX, Sony, Verizon and many more to proactively educate about our…

How Positive Work Environments Create a Competitive Advantage for Business Success

By on May 23, 2019 in Uncategorized

A company’s work culture is essentially the personality of the organization. As I wrote about in my previous article “What All Successful Startups Have in Common,” culture is how employees interact with each other and clients within the business environment. Values, ethics, mission, expectations, communication, collaboration and atmosphere are all things that make…

Marketers Are Split on How They Define OTT

By on May 20, 2019 in Uncategorized

Marketers are having trouble agreeing on a set definition of over-the-top (OTT) video. In an Interactive Advertising Bureau (IAB) and Advertiser Perceptions poll, half of US marketers defined OTT as streaming video other than live TV that appears on any screen (mobile, PC, TV, etc.). And 48% of respondents defined OTT as streaming video…

15 Mind-Blowing Stats About the Future of Advertising

By on May 16, 2019 in Uncategorized

The future of advertising will be personalized, automated, immersive, experiential, and measurable. It won’t feel like advertising. We have the stats to back it up.  1. During an Adobe Think Tank panel discussion at Advertising Week 2017, Phil Gaughran, U.S. chief integration officer at agency McGarryBowen, made a bold prediction: By 2022, he said,…

3 Principles That Will Make or Break Your Business

By on April 30, 2019 in Uncategorized

Building and growing a successful business is a very difficult thing to do. The truth is, most businesses will fail within the first three years. It is imperative that the culture of the company creates the best possible environment for success. The three principles stated below are the same for any size…

Collecting New Data Points: Q&A With KERV’s Marika Roque

By on December 5, 2018 in Uncategorized

Marika Roque, executive vice president of media and technology at KERV Interactive, has spent years on the agency side, working on brands in technical, media, production, operational and senior leadership roles. “I have worked in digital from its beginning,” she explained. “My understanding of the inner workings of the digital ecosystem help…