Video experience transformed into heightened levels of engagement & commerce

KERV Interactive, a multi-award-winning interactive video company revolutionizing the performance of digital advertising with its patented technology, recently orchestrated a highly successful interactive video campaign for Callaway Golf, one of the world’s leading golf equipment and product brands. Through KERV’s patented video platform, Callaway transformed videos about its new golf clubs (JAWS MD5 Wedges) into interactive experiences for consumers.

Utilizing object-level identification, each unique Callaway club in the video creative was wrapped with interactivity and assigned a category, unique text, data and links to provide in-depth understanding and actionable insights. With over 15 action-based proprietary metrics, KERV’s interactive intelligence allowed the brand to strategically re-target based on unique interactions per object.

Also, KERV split video distribution between Baby Boomer/Generation X and Millennial/Generation Z audiences to obtain data showcasing exact product interest by age group and club category. KERV more than quintupled (5x) the anticipated click-through-rate and cut the bounce averages in half, so that the clicks that were driven were qualified. The campaign also generated an average time of :38 seconds spent with the brand, exceeding the :19 second industry benchmark by 100%.

“This data-driven video campaign was delivered programmatically via desktop and mobile and provided a website-like experience for users to learn more about the brand, specific club attributes, history on design heritage as well as click-to-shop opportunities,” notes Marika Roque, COO of KERV. “We identified which golf clubs were of most interest to each age group and optimized the campaign accordingly to maximize relevance, resulting in unprecedented engagement.”

To learn more, please contact Jeannine Jacobi of Fresh PR at 323-903-7063 or jeannine@freshpr.net, or visit https://kervit.com.

About KERV Interactive

Based in Austin, Texas, KERV Interactive is the world’s most advanced interactive video technology company and is revolutionizing the future of video engagement through dimensional storytelling. KERV’s digital advertising platform was built on cutting-edge, patented technology and adds extraordinary value to brands, agencies, and creative and data-science teams by creating audience-to-brand connections within video like never before. Leveraging breakthrough machine learning techniques and AI with unmatched processing speed, the KERV technology recognizes depth, dimension, and objects within a video just as precisely as the natural eye. KERV enables every frame in every scene of any digital video to be an immersive, interactive experience for consumers.

Creating an Interactive Video Campaign

Neiman Marcus teamed up with Vogue and Conde Nast to produce the 2019 “A Night at Neiman’s” holiday ad, sponsored by MasterCard who focuses on payment innovation.

Trendsetters in both fashion and advertising markets, the brands saw an opportunity to boost conversation with consumers while also monetizing individual products featured in the video.

KERV worked hand-in-hand with the Neiman Marcus team to activate an interactive experience, allowing consumers to further engage with the creative as well as shop directly from the video.

Neiman Marcus was able to identify products they wanted KERV to activate with the video platform’s patented highlight glow, unique text and URLs to further drive consideration for purchase. With KERV’s technology, every product in a video has a unique URL and drives users to a specific product or service on a client’s site.

KERV quickly turned the 3-minute video asset into an interactive and shoppable experience with over 100+ points of engagement and clickthrough URLs.

The interactive experience serves as an added bonus of convenience for online consumers and provides new data insights for the brands about how individual scenes and objects in the creative performed. The interactive activation was a new way for the iconic brands to extend a luxury experience into their advertising strategy.

More than just shoppable, KERV’s patented technology creates an all-in-one, website-like user experience, within a video, while helping brands better understand what’s relevant to their audiences.

Importance of Building Ads that Allow for Additional, Outside Revenue

Building ads that allow for additional interactive agility and opportunity is the way of the future of video advertising. KERV’s patented technology lifts and adds dimension to existing video ads that clients have invested time and money into by organically driving up interaction and consumer time spent with the brand.

The proxies that the technology removes can directly increase ROAS and correlate to ROI, but KERV’s main focus is getting consumers to organically interact and spend more time with the brand and relevant items featured in the video creative.

From a publisher standpoint, brands and marketers create content throughout the year. KERV’s video technology allows for audience engagement and specific object identification, which helps push users further down the purchasing funnel.

Additional Press Coverage

Click the following links to read more about the Neiman Marcus x Vogue interactive activation campaign.

Unique object tagging provides breakthrough commerce opportunities.

AUSTIN, TEXAS (November 12, 2019) – KERV Interactive, a multi-award-winning interactive video company revolutionizing the performance of digital advertising with its patented technology, has enhanced its 1st party data and object tagging features to allow for quick analysis, organization, and collection of unique products or object level data in interactive videos.

Within a video, KERV-identified objects can each uniquely be “tagged” and categorized not only for data analysis but for organized data capture. This enables a client to report on and utilize unique object level data and also groups of objects for larger data sets. This data can be used to dynamically retarget users with optimized versions of the video or object-specific banners that keep products top of mind, help them discover more information about a product or guide them down the funnel to  make a purchase. The data utilizes the KERV patent to provide unmatched precision while delivering a personalized video experience. The object level data is not only collected via the click but on the hover and time spent as well, within any scene down to the object or object category level.

Clients can tag objects with multiple categories such as color, product type, and brand (and organize all corresponding data within those 1st party data segments) throughout the video to maximize interest-based optimization and personalization. For example, one video asset could feature fashion, home, and children’s video material. KERV’s object tagging organizes users who interact with those unique sets of objects (and can strategically include or exclude users using the object hovers and click behavior data) to dynamically provide those users with a more personalized version of the video against contextually relevant content, thus more effectively capturing an audience’s attention and interest. KERV’s granular data organization also helps clients analyze performance by defined groups, optimize personalized messaging, and maximize frequency strategies.

“Our interactive video technology functions as an engine that generates the most unique object level data in the industry,” notes Marika Roque, COO of KERV. “The tagging features allow for easy portability of our action-based first party data. The intelligence we provide can easily be shared with other infrastructures and is seamlessly used for unique video optimization strategy.”

About KERV Interactive

Based in Austin, Texas, KERV Interactive is the world’s most advanced interactive video technology company and is revolutionizing the future of video engagement through dimensional storytelling. KERV’s digital advertising platform was built on cutting-edge, patented technology and adds extraordinary value to brands, agencies, and creative and data-science teams by creating audience-to-brand connections within video like never before. Leveraging breakthrough machine learning techniques and AI with unmatched processing speed, the KERV technology recognizes depth, dimension, and objects within a video just as precisely as the natural eye. KERV enables every frame in every scene of any digital video to be an immersive, interactive experience for consumers.

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