KERV Interactive also selected as a finalist in two other 2020 AdExchanger Award categories

KERV Interactive, a multi-award-winning interactive video company revolutionizing the performance of digital advertising with its patented technology, has been recognized as a winner in the “Best Demand-Side Technology” category in the 2020 AdExchanger Awards. The company was also a finalist in the “Best Data-Enabling Technology” and “Best Early Stage Technology Company” categories.

AdExchanger, an award-winning integrated media company devoted to data-driven digital marketing, recently announced the winners of its 2020 AdExchanger Awards, the leading global recognition program honoring excellence in digital marketing. Other finalists in the Best Demand-Side Technology category included Source by MediaMath, Verizon Media, Vistar Media, and Xaxis.

KERV’s interactive video tech can dynamically recognize every object within a piece of video creative, turning static video ads into interactive experiences that advertisers can distribute programmatically and track with object-level, action-based reporting. In a recent campaign, Callaway Golf used KERV to optimize and deliver creatives to custom audiences sequentially based on how viewers had interacted with different clubs featured in the video.  Additionally, during a holiday campaign for a large retailer last year, the company sold out of multiple items it was promoting in its interactive video using KERV’s technology.

“We are honored and thrilled to be recognized by the AdExchanger Awards,” notes Marika Roque, COO of KERV. “Beyond the prestige of being a winner and a finalist, these acclaimed awards give us validation and more motivation to continue innovating and transforming the digital marketing landscape.”

To learn more, please contact Jeannine Jacobi of Fresh PR at 323-903-7063 or jeannine@freshpr.net, or visit https://kervit.com.

About KERV Interactive

Based in Austin, Texas, KERV Interactive is the world’s most advanced interactive video technology company and is revolutionizing the future of video engagement through dimensional storytelling. KERV’s digital advertising platform was built on cutting-edge, patented technology and adds extraordinary value to brands, agencies, and creative and data-science teams by creating audience-to-brand connections within video like never before. Leveraging breakthrough machine learning techniques and AI with unmatched processing speed, the KERV technology recognizes depth, dimension, and objects within a video just as precisely as the natural eye. KERV enables every frame in every scene of any digital video to be an immersive, interactive experience for consumers.

Countless aspects of normal life have been diminished in this quarantine: parties, social engagements, shopping, working in an office, etc. But, one thing has risen dramatically during this time: gaming! With more and more people stuck at home, the hours spent on gaming have skyrocketed. Interactive video, meanwhile, is perfectly poised to help advertisers and brands make the most of this rare opportunity.

Gaming presents a constant flood of new content, game patches, modes, etc., all rolled out on most titles across their lifecycle. Interactive video ads from innovative companies like KERV, the multi-award-winning interactive video company, provide versatility and powerful technology to accommodate high processing speed as well as enhanced user experiences.

For example, KERV’s patented technology inserts seamless ads into video to help boost numerous elements, such as the following.

Awareness.

Interactive video technology unlocks creative video elements and gives gamers even more versatility and choice, especially with updates throughout a game’s lifecycles.

Interest.

Engagement, link-out rates, and time spent with a brand increase with intelligent interactive video elements. KERV has seen the average time spent exceed 2x the creative’s length on gaming campaigns.

Flexibility.

Gaming companies now have the ability to utilize a single creative and effectively create different versions with dedicated messaging specific to consoles and devices or based on what is being interacted with.

Efficiency.

To help communicate changes and updates (e.g., new characters, new weapons, new promos, etc.), interactive video provides an efficient method of distributing a full breadth of information consistently and quickly.

Immersion.

With object-level audio and video clips integrated into the ad experience, KERV can facilitate a deeper and richer connection with a brand, allowing consumers to lean in and learn more.

The company’s interactive video platform leverages 8 key characteristics.

In the past few years, the ad tech infrastructure has grown in leaps and bounds, and now it is ready for the next frontier: interactive video. With this in mind, KERV, the multi-award-winning interactive video company revolutionizing the performance of digital advertising with its patented technology, is perfectly poised to add value in multiple dimensions while helping businesses build their brands and increase commerce opportunities.

KERV’s unique platform takes advantage of 8 key characteristics.

1. Agnosticism

Player, platform, and pixel agnostic, making it a non-disruptive lift solution to existing media/tech video stacks.

2. Simplicity

Understanding agency/media company workflows and creating solutions for a simplified approach to campaign setup and execution.

3. Modularity

Creating a dynamic user experience that is both intuitive as well as vertical/strategy agnostic.

4. Precision

AI/ML technology unleashes KERV’s patent (the ability to define images in any video at their curved-pixel edges) with unprecedented data feedback.

5. Viability

Patented tech manages service programmatic, self-service programmatic, direct buys, embedded short-form/long-form videos, and more.

6. Portability

Offering data transparency to clients free of charge through several methods.

7. Support

Making our teams available for creative ideation, setup best practices, and more.

8. Validation

Robust, 1st-party data insights are deterministic at both the scene and object level.

As we are in unprecedented economic times, KERV is pushing the evolution of marketing for many different audiences, from tech and businesses enthusiasts to people following changes in business due to COVID-19.

Stevie winners will be celebrated during virtual awards ceremony on August 5. People’s Choice Awards are open for voting until July 15 – vote for KERV by clicking the image below.

Data Visualization Technology (KERV Interactive - Patented Video Technology Platform)

KERV Interactive, a multi-award-winning interactive video company revolutionizing the performance of digital advertising with its patented technology, was named the winner of a Gold Stevie® Award in the Data Visualization Technology category in the 18th Annual American Business Awards®.

The American Business Awards are the U.S.A.’s premier business awards program. All organizations operating in the U.S.A. are eligible to submit nominations – public and private, for-profit and non-profit, large and small. Nicknamed the Stevies for the Greek word meaning “crowned,” the awards will be virtually presented to winners during a live event on Wednesday, August 5.  Tickets for the virtual event are now on sale.

KERV’s patented technology enables brands to tag and categorize any element within a video, allowing for increased data capture and object level or object category data analytics. This enables more in-depth feedback on consumer actions and intent, while providing enhanced viewing experiences and relevant commerce opportunities. The results showcase a whole new way of understanding content performance. It also delivers entirely new data down to specific elements within a video, providing new optimization opportunities and strategies that brands could not access without KERV’s interactive video technology. 

More than 3,600 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories. More than 230 professionals worldwide participated in the judging process to select this year’s Stevie Award winners.

“We are thrilled and honored to be recognized with a Gold Stevie,” notes Marika Roque, COO of KERV. “We strive to be leaders in the digital marketing space, and this award validates our innovations and hard work.”

Details about The American Business Awards and the list of 2020 Stevie winners are available at www.StevieAwards.com/ABA. To learn more about KERV Interactive, please contact Jeannine Jacobi of Fresh PR at 323-903-7063 or jeannine@freshpr.net, or visit https://kervit.com.

About KERV Interactive

Based in Austin, Texas, KERV Interactive is the world’s most advanced interactive video technology company and is revolutionizing the future of video engagement through dimensional storytelling. KERV’s digital advertising platform was built on cutting-edge, patented technology and adds extraordinary value to brands, agencies, and creative and data-science teams by creating audience-to-brand connections within video like never before. Leveraging breakthrough machine learning techniques and AI with unmatched processing speed, the KERV technology recognizes depth, dimension, and objects within a video just as precisely as the natural eye. KERV enables every frame in every scene of any digital video to be an immersive, interactive experience for consumers.

About the Stevie Awards
Stevie Awards are conferred in eight programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, the Middle East Stevie Awards, The American Business Awards®, The International Business Awards®, the Stevie Awards for Women in Business, the Stevie Awards for Great Employers, and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 12,000 entries each year from organizations in more than 70 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at http://www.StevieAwards.com. Sponsors of The 2020 American Business Awards include John Hancock Financial Services, Melissa Sones Consulting, and SoftPro.

The global pandemic and quarantine have changed the world over the past several weeks. And, as we adjust to a new normal and its implications on our healthcare systems, people around the world are becoming more interested in pharmaceuticals and telemedicine. This is where interactive video ads can make a monumental difference.

Information is critical now more than ever before. For pharma and telemedicine videos, interactive ads can include essential data, ISI (Important Safety Information), instructions and much more. Here are just a few opportunities:

Disclaimers

Some pharma content needs to uphold a certain set of regulations and laws. KERV’s patented platform provides object-level integration options for companies to include disclaimers, ISI, and other legal copy directly in videos.

Awareness/Education for Healthcare Providers

Interactive technology can help pharma reps better connect with healthcare professionals to demonstrate the value of products, treatments, and medicines.

Awareness/Education for Consumers

Interactive video allows consumers to be well informed about products or updates with interchangeable text, linked to each product or service, creating a multi-layered storytelling effect.

Interest

Interactive videos generate increased interest, video engagement, performance, and time spent with brands/products.

Conversion

Along with awareness and education, KERV brings ecommerce to the forefront of videos with object-level shoppability while providing a more accessible commerce stream with shopping cart and linking features within a video asset.

Impact on Telemedicine

As telemedicine adoption rates most likely will increase post-COVID, interactive video can help healthcare providers deliver more relevant information while giving patients better care.

The editors of AdExchanger announced the finalists of the 2020 AdExchanger Awards, the best of the year in digital media. Judged entirely by an esteemed panel of industry experts over a six-week period, KERV Interactive was selected as a finalist in three separate award categories for technology providers.

1. “Best Early-Stage Technology Company”

Ad tech is consolidating, but it’s also expanding. This award recognizes the best and most innovative of the new wave of technology firms. Applicants should have been founded less than three years ago.

Finalists:

  • KERV Interactive’s Patented Video Intelligence Platform (KERV Interactive)
  • Blockthrough’s Adblock Monetization Platform (Blockthrough)
  • Compliance automation and acceleration for highly regulated industries (Fyllo)
  • ID5 – an identity solution for a cookie-less world (ID5)
  • Publica – The advanced programmatic platform for Connected TV (Publica)
  • Wurl: First Year as a Streaming and Advertising Service Company Exceeded Expectations (Wurl)

2. “Best Data-Enabling Technology”

From industry stalwarts like DMPs to new data management and activation technologies such as customer data platforms, customer identity companies and data consortiums, this award recognizes the leading companies that bring data to bear in programmatic media.

Finalists:

3. “Best Demand-Side Technology”

Agencies and tech companies that represent advertisers in online exchanges face a complicated auction environment on one side and sophisticated clients demanding more data-driven results on the other. This award recognizes outstanding demand-side technology companies that consistently meet the highest standards.

Finalists:

  • KERV Interactive’s Patented Video Intelligence Platform (KERV Interactive)
  • The Pioneer of Programmatic is Cleaning Up the Ad Tech Ecosystem Once and for All (MediaMath)
  • Verizon Media DSP – Driving Connections That Matter (Verizon Media DSP)
  • Vistar Media, a Key Enabler of DOOH Industry’s Massive Growth (Vistar Media)
  • Xaxis’ Copilot Empowers Brands to Achieve Business Goals Through Programmatic Advertising (Xaxis)

KERV is changing the marketing landscape by giving consumers what they want

In our fast-paced and ultra-competitive marketing landscape, consumers expect a personalized and visually inspiring experience from video. So how can brands capitalize on these opportunities? The answers can be found in interactive video and shoppable ads.

A personalized consumer engagement strategy, via interactive video, creates a better and more relevant user experience that further drives brand awareness and affinity. When we include shoppable ads, the game changes completely.

Take KERV, for example. The innovative marketing company uses Pixel Recognition Artificial Intelligence to create seamless shoppable ads within interactive video. This gives brands control of individual pixels, which are the golden keys to each product. It also leverages the tremendous value of pixel real estate.

As a result, consumers gain more insight into a brand and its message, allowing them to form deeper connections with a brand and enjoy a more rewarding experience. Not to mention, they now can immediately purchase items within a few clicks directly from a video!

KERV videos have been tested with over 100 million unique users and create interaction and engagement rates that well surpass traditional pre‑roll. In comparison to traditional in‑stream videos, brands can expect: 20X higher user engagement; 6X higher interaction rates; 5X higher CTR; and 4X more time spent with the brand.

Also, any brand is able to benefit from KERV’s technology, as the technology simply takes existing videos and automatically layers it with interactivity, engagement points, and shoppable ads.

No need to create a specific video to reap the benefits of interactive video.

As the pandemic continues to impact the bottom line for businesses around the globe, content creators and publishers are facing unique challenges.

To maximize their user experience and leverage additional information, shopping and revenue generation opportunities, some of the biggest publishers in the world are turning to innovative technology: interactive video ads, such as those delivered by KERV, the multi-award-winning interactive video company revolutionizing the performance of digital advertising with its patented technology.

While publishers adapt to typical revenue streams drying up due to Covid, they can use interactive video ads to boost branding and e-commerce strategies.

For example, KERV’s pixel recognition artificial intelligence creates seamless shoppable ads within interactive video, which is perfect for publishers who want to maximize long-form, branded and other types of content.

Moreover, as e-commerce skyrockets due to more people staying at home and shopping online, enhanced shoppability within videos can drive conversions and sales.

Video advertisers and publishers also can maximize these conversion opportunities to improve online consumer experiences, establish stronger brand loyalty, and increase time spent with content, pages and apps.

And, in this unique market where we’re all experience something unprecedented together, consumers want to hear how brands are being helpful in our new everyday life.

Interactive video ads provide customized messaging opportunities for multi-dimensional storytelling that enable brands and publishers alike to connect with a wide range of consumers while also breathing new life into content and extending its shelf life.

Many different audiences, from tech and businesses enthusiasts to people following the impact of Covid, can learn why content creators and publishers are turning to innovative interactive video ads to enhance the consumer experience and drive new revenue opportunities.

The following interview was conducted by Allison Schiff of AdExchanger. Click here to read the full article.

The technology that underpins interactive video platform KERV Interactive has a colorful origin story.

It was created by an inventor named Andrew Welch, who previously devised the functionality that allows TV meteorologists to move weather and storm graphics around on green screens. Welch licensed the patent to ABC, NBC and CBS for their news broadcasts. His next project was to develop a telestrator for John Madden to draw freehand sketches over moving video images.

In 2014, he founded a startup called Grabit to try and make a business out of another one of his patented creations: pixel recognition technology for interactive video.

That business didn’t take off, but the technology caught the eye of Gary Mittman, an ad executive who decided to acquire it, along with all related patents. He renamed the company KERV Interactive, created a monetization platform and took on the CEO role.

Today, KERV has 35 employees, a roster of brand clients – including eBay, Troy-Bilt, Callaway and Carhartt – and closed an $11 million round of venture capital in April 2019.

Mittman spoke with AdExchanger.

AdExchanger: What’s your WFH situation?

GARY MITTMAN: I have two kids, 6 and 9. The 9-year-old takes Zoom classes on his laptop while I’m doing Zoom calls with clients. It’s like we’re The Jetsons.

How does KERV’s technology work?

The platform is a lot like a video-editing dashboard. We ingest a video and then use AI and machine learning to dynamically recognize the objects in the video and precisely trace the shape of each object to its pixel edge. There could be 50 different objects within a single image in a video and each one can be uniquely identified. For a 30-second ad, this whole process only takes a few minutes.

On top of that, we have a bunch of different features and capabilities, including tracking, multiline tag creation and integrations with the likes of Moat and Integral Ad Science. The videos are made to be programmatically distributed, and they’re player agnostic. You can also add in video overlays, like add to cart, form fill, links or descriptions.

Can you share a real example?

We integrated a map into a video for a local food delivery company that you could click on to choose a store and place orders in real time. We also did something neat for a studio that wanted a specific sound to play every time someone would mouse over items in their video that were related to a movie they were promoting.

How do you do the distribution?

We have our own managed DSP. When we work with brands and agencies directly, we get the IO and our in-house team buys the media programmatically. But we also provide what we call managed SaaS. We’ve done integrations with large publishers so that they can sell the capability of interactive video across their platforms, and then once they do we take it from here.

We’re set to release a SaaS platform sometime in 2021 that lets clients log in and do it for themselves.

Do people actually buy things from interactive videos?

To answer that, I’ll share an example. During the holidays last year, we ran a campaign with a big retailer that ended up selling out of the product they were promoting in the video, which was a leather jacket. They had to call us up to ask if we could quickly change the link to a general landing page rather than the specific product page for the jacket. People aren’t just clicking and exploring these videos, they’re buying from them.

What type of metrics do you track?

We look at views, time spent, scene saves, clicks, shares, interactions, swipes and many other things like that. But what separates us is that we’re optimizing interactive video by user engagement. If you’re optimizing by views only or some other standard application, that’s fine, but all you’re saying is that someone didn’t skip. There’s no depth of knowledge. But if someone clicks through, that’s actionable data related to real user engagement.

Studio production is shut down right now. Are you seeing more marketers repurpose existing creative assets?

People are coming to us with the assets they already have and asking us to change the messaging, which helps them be efficient and sensitive to the current situation. We’re also seeing a boost in activity from agencies and brands that want to make their videos interactive and use them to promote ecommerce. Ecom is becoming a priority for everyone right now.

What’s on the road map?

We’re always releasing new features. We recently launched support for vertical video, for example. Big picture, though, we’re thinking about OTT and the fact that streaming video only has two modes of monetization right now: ads or subscription. But there is a third option: in-show monetization. And by that I mean the ability to add interactivity to scenes in shows and movies.

It can’t be intrusive, which has been the case for interactive technology historically. To avoid that, we allow people to click and save scenes and then continue watching. They can go back anytime and interact later if they want to.

We think user behavior will evolve into a deep comfort zone with video interactivity. It’s already happening.

From Basic Video to a Club Event

The following article was written by Zach Brooke and published on American Marketing Association’s website.

Goal

The U.S. Golf Association permits players to carry as many as 14 clubs in their bags, and for manufacturers vying to make the cut for America’s 25 million golfers, the competition is intense. Billion-dollar enterprise Callaway Golf has long ranked among the victors, due in no small part to its touted signature craftsmanship. Last fall, Callaway added to its top-of-the-line offerings by rolling out the JAWS MD5 wedge.

All of Callaway’s routine channels were activated to promote this latest endeavor. A press release sent in September trumpeted “the most aggressive grooves in golf for maximum spin and control.” The big-box sporting retailers blasted shoppers with marketing emails that boasted inclusion of the JAWS MD5 in their new stock. But when it was time for Callaway to develop its own digital campaign, the strategy doglegged from the usual.

“We’re always looking for ways to present our content in new and engaging ways,” says Tyler Shean, a Callaway marketing specialist. “With the way golfers are consuming golf content in today’s media landscape, it’s no longer enough to rely on static digital media.”

Callaway linked up with a small, Austin-based company called KERV Interactive to develop web videos that allowed viewers to customize their own ad experience. The strategy already had a successful track record promoting similar high-end brands.

“We find our tech does really well in the luxury category,” says KERV COO Marika Roque. “Luxury items have a longer sales cycle, and users are more interested in understanding their attributes than something that they’ll just buy on a whim.”

Beyond that, a new school of digital ad artists believe interactive videos hold the key to standing out within the sea of sameness.

“The question I would ask brands is, ‘Do you want audiences engaging with your content?’” asks Andrew Klein, director of content innovation at Spark Foundry, where he advised KERV. “Do you want them to buy your product, learn more, watch more, listen or play? Interactive ads open the door to all these possibilities. I would also ask brands if their static rich media banner units are moving the needle on their KPIs. If not, consider putting your ads on steroids.”

Callaway enlisted KERV to develop an interactive campaign focusing on brand awareness as the primary KPI and with product consideration as a secondary goal.

Action

“With the JAWS MD5 wedge campaign, we had a number of stories to tell in a limited amount of time,” Shean says. “In addition to communicating the performance benefits and variety of options in the JAWS MD5 wedge line, we were also excited to celebrate the career and accomplishments of Callaway’s legendary wedge designer, Roger Cleveland.”

One version of the final ad opens with Cleveland deep in the JAWS MD5 creation process in a state-of-the-art lab. Seconds later, a graphic appears center screen that invites viewers to explore the ad, followed immediately by a menu icon arriving on the right border. Clicking the icon brings up a toolbar with a still of the video’s opening scene. As the video continues to play, a second still lines up beneath the first at the seven-second mark. The rest of the 30-second ad plays as a standard video. The action shifts away from the workshop to the range where a trim golfer takes a few swings with the prized club. A final still is created the moment the screen goes dark and flashes the stylized JAWS typeface.

KERV’s value proposition begins the moment a viewer clicks on any of those stills. The screen returns to the captured moment, at which time highlighted explore points reveal themselves when a cursor hovers over top. Lingering on the head of the golf club or the JAWS logo calls up an additional text box providing more club specs and linking to Callaway’s online store to learn more.

Viewers are invited to play with different explore points in the style of a choose-your-own-adventure novel. Because of the added detail, engagement numbers can surpass the total runtime of the video ad, prompting Spark Foundry to develop a new metric called “earned time spent,” or ETS, to measure the resonance of interactive ads.

“ETS meant a brand would pay for a 15-second or 30-second spot, and due to the interactive element of the ad, the user actually opts in to engage with the unit for longer … than if it had been a traditional digital ad,” Klein says.

Callaway’s interactive ad was timed to run near the height of the holiday shopping season in early- to mid-December. “People are usually in that headspace of … buying [themselves] some things as well as searching around for gifts for others,” Roque says.

Various cuts of the ad were made to appeal to different generations. Taking these cuts as a single asset, the entire spot contained 15 explore points that each linked to a unique exit destination.

The separate cuts also lent themselves to targeted data collection by generation and allowed Callaway to gauge club interest by age. Baby boomers engaged the most with Apex irons, while millennials and Gen Z viewers interacted the most with the JAWS wedge. The interactive extras were easy to edit on the fly if data points demonstrated that any tweaks needed to be made.

“We have a couple of different creative levers we can pull,” Roque says. “For example, automatically putting scenes into the carousel so we can adjust the creative without adjusting the copy. If we saw that baby boomers were spending the most time with the iron and we saw that millennials are spending the most time with the wedges, we’re actually able to optimize the same asset for each of the audiences in a unique way.”

Results

The video delivered a click-through rate more than five times what Callaway anticipated. The ad manages to capture attention for 38 seconds, exceeding the runtime by eight seconds, and doubling data analytics company Moat’s industry benchmark of 19 seconds.

“The benchmark-exceeding engagement numbers speak for themselves, but what was particularly impressive was KERV’s in-house production team,” Shean says “They turned our 30-second TV spot into an incredible interactive experience with 15 unique areas to explore throughout the spot.”

Along with the attention garnered for Callaway, the ad’s success gives KERV another winning case study to promote the promise of interactive web ads.

“People need to really maximize the pixels in these creatives that they’re investing in,” Roque says.

KERV Sizzle Reel