Over 76% of the US population now watches digital video and those watching digital video spend around 2 hours and 41 minutes a day consuming content. The steady growth of video consumption coupled with the acceleration of ecommerce has given rise to a new way of buying—interactive and shoppable video. From social commerce to livestream shopping, it’s clear shoppable videos are here to stay.

At KERV, we strive to take these videos farther through our patented interactive technology. We’re continuously evolving our product suite to better serve brands and agencies and anticipate their needs, especially during economically uncertain times. In 2022, we’ve launched several new product updates, which empower brands to…

  • Better optimize their ads.
  • Drive deeper engagement.
  • Enhance the consumer experience.

Here are the notable product updates we’ve released in 2022:

Product Menu

KERV Shop, our commerce-focused product, features a carousel of products that users can interact with during the video. For example, let’s say a makeup retailer has a video featuring lipstick, blush, eyeliner, and mascara. As each item appears in the video, a tile is populated on one side of the screen for that product, allowing users to interact with or shop any product right from the video as soon as they see it. 

We’ve seen huge success with our Shop product, with some brands exceeding their CTR benchmarks by as much as 500%+. Now, we’re taking KERV Shop one step further. The latest update to Shop features a Product Menu that aims to enhance the user experience and allow them to interact with every product in the video all at once.

Image of KERV product update showcasing the product menu. Image shows a paused video with a carousel of products on screen. A mousehand is illustrating the scrollability.

The Product Menu can be added to the video in two different ways:

  • When a viewer clicks on the background of a video, the content pauses and pulls up the Product Menu. 
  • An additional 15-second end frame can be added to the video specifically for the Product Menu, garnering more time spent with content and an additional product-only focus opportunity. 

Dynamic Product Menu Features

The products featured within the Product Menu can also be dynamically associated with a live product feed. This enables the product tiles to automatically update based on availability, color changes, and more for unique creative optimizations. 

For example, if the video features a handbag that comes in multiple colors and the KERV data indicates that black is the most popular color choice, the ad can update the product tile so that the black version of the bag is shown.

KERV’s technology can even indicate unique product deals or specials for further dynamic callouts in the Product Menu.

  • Brands can enable an Intro CTA which appears within 5 seconds of the video to indicate “exclusive” or “low price” deals.
  • KERV’s technology can verify a sale or an exclusive item via the product feed. This prompts a special icon to appear on the item’s tile in the Product Menu to highlight unique promotions.

Image of KERV product update featuring dynamic product menu feature. Image shows a frame from a video with a call to action highlighting the exclusive product icon.

Guaranteed Lowest Price

KERV’s technology can also directly correlate price verification. Our patented technology identifies the objects in a video and correlates it with existing product feed integrations to verify that the object in a brand’s video is being offered at the lowest price. 

Once KERV determines an object in the video is being offered at the lowest price, we can add a visual callout, such as an icon, on the object’s tile within the video. So if a department store has a gaming console on sale at the lowest price during the holiday season, KERV’s technology can ensure the messaging is further illustrated clearly in the video.

Additionally, KERV places an Intro CTA calling out the low price guaranteed feature. This CTA appears within the first 5 seconds of the video.

Image of KERV product update. Image shows a paused video with a carousel of products on screen. Two of the four products feature have the guaranteed low price icon.

Banners 3.0

KERV’s interactive banners have always provided strong sequential targeting when utilized alongside any of KERV’s video products because the delivery of these banner ads is informed by the unique video user engagement data taken during the correlating video. 

First, a consumer is shown a KERV’d video. So let’s say the video served to the consumer is a furniture ad. The video features a bed, couch, dining table, and recliner and the user hovers over the dining table and interacts with the product’s tile. Later, they are served a banner featuring that same dining table they interacted with in the video. 

The interactive video allows for sequential messaging to be more effective and further pushes the consumer through the purchase funnel—adding more value to the brand’s video spend. Now, KERV is expanding the capabilities of our banners, thanks to new innovations.

Brands have the option of delivering a banner version of the scene they interacted with in a video or they can opt to have the banner show the most interacted object from the video. 

Gif showcasing the 3.0 banner product update. The gif shows a white settee that is moused over. When moused over, the settee has a purple glow overaly and a tile pops up with product information and a link to shop.

Additionally, banners can also be served based on geolocation and timing to:

  • Highlight local deals or rewards based on the user’s location. 
  • Deliver a version based on the specific time of day or unique dates. 

Want more information on KERV’s product suite? Contact us today.

Online shopping has accelerated in the last few years, and it’s resulted in a new kind of consumer. Today, consumers don’t think of in-store and online shopping as two different things—it’s all shopping. We’re now in an era of hybrid shopping and every experience a consumer has with a brand—physical and digital—is interconnected.

This poses a new challenge for brands. In order to continue meeting consumer expectations, brands need to integrate their online and offline strategies to ensure they’re providing a cohesive shopping experience. For many, video has become a key part of that strategy, and with video technology growing, brands will have new ways to leverage it in their hybrid shopping strategies. 

How Video Empowers Consumers

In-store shopping dominated for so long despite the emergence of e-commerce for a number of reasons. Being able to see and touch a product is a big part for many shoppers in choosing what to buy. That’s why video is a prime tool for bridging online and offline experiences together. 

Video is a highly engaging medium. Consumers watch videos to understand the product the same way they would if they were shopping in-store. In fact, 73% of consumers say they are more likely to purchase after watching a video on a product or service and 80% say videos increase their confidence when purchasing products online.

This has driven brands to continue investing in digital video. In 2022 alone, digital video ad spend will reach over $116 billion, according to eMarketer. In response to both brands and consumers relying more on video, the number of technologies and innovations around digital video has rapidly increased. 

The Rise in Video Technology

One of the fastest video technologies is interactive video. Interactive video allows consumers to deeply engage with the content. One study shows that brands that use interactive video see an increase in conversions and sales by 25%. 

There’s been a greater push to use interactive and shoppable videos across the online experience. From social commerce to livestream shopping, brands are finding new ways to engage and educate their consumers through video. Some brands are even experimenting with in-store video shopping experiences to better align online and offline strategies. 

The KERV Approach 

KERV’s interactive video technology is built on patented AI and machine learning, allowing us to provide unprecedented precision. What does that mean? Our technology can identify any object, product, or person in a video at their pixel edges in minutes. 

This not only offers a unique experience to consumers but allows brands to gain a better understanding of consumer engagement. 

  • What objects are consumers interacting with the most?
  • How long are they interacting with those objects?
  • What scenes in a video are consumers most engaged with?
  • How long do they engage with each scene?
  • What actions do they take after interacting within a video?

All of this data can then be used for better sequential messaging as well as providing unique insights brands can use to better inform hybrid shopping strategies—all of which allow them to create a cohesive brand experience.

Want to learn more? Reach out to us today.

For years, advertisers have looked to view rates and completion rates as the main way to gauge the success of their digital video campaigns. However, without knowing the action taken from a video, it can be difficult to prove the video’s impact. 

The good news is that interactive video is taking off, and this technology enables significantly deeper and more powerful video metric tracking through interactive video data. 

Deeper Understanding of the Consumer Journey

Interactive video shortens the path to purchase by allowing consumers to click on individual products/objects in the video and go to that product/object’s landing page. It’s a seamless, frictionless way to lead people from awareness to consideration to conversion all from one piece of content. 

This interactive technology also captures each action the consumer takes with the video. Advertisers can see what scenes they spent the most time with, what objects drove them to click, and where they were taken immediately from the video. 

These multiple touchpoints and link-out opportunities deliver data that offers an unmatched illustration of the consumer’s journey—empowering brands and advertisers to better strategize their digital video campaigns.

Powerful and Unique Optimizations

By leveraging interactive technology, brands and advertisers can better optimize both targeting and creatives. For example, when integrated with product feeds, KERV’s technology can provide a real-time correlation between purchases and video engagement. 

KERV’s technology is able to determine if the consumer is more likely to buy from a specific product category, such as sweaters or leggings, and even go so deep as to discover color preferences. We can also look at retailer preference. 

This is all data captured from the consumer’s organic actions taken in the video. Brands and advertisers can pair these insights together to inform future creatives and more accurately target consumers with those creatives. 

Stronger Sequential Messaging

Interactive video data uncovers the consumer’s true intent and lean-in. This gives brands and advertisers a way to more effectively execute sequential messaging. 

Brands can deliver richer stories and experiences across platforms and devices through their deeper understanding of the consumer. It allows results in a better connection and relationship between the consumer and the brand. 

By connecting consumer actions to individual products/objects through interactive experiences, brands are able to add unprecedented accountability to their video content, resulting in a better understanding of the consumer and improved targeting. 

 Learn more about the data KERV’s technology captures.

Austin, Texas-based startup KERV raised $12 million in a growth round in May, led by venture capital firm Trinity Capital Inc, bringing its total of $30 million since its founding in 2017.

The startup, whose clients include Macy’s, Lexus, and Apple, pitches technology that makes video ads shoppable. Kerv uses machine learning and AI to recognize items featured in ads, matches the items to a brand’s products, and inserts links that people can click on to buy the product.

Kerv’s technology works with digital video, streaming TV, and social platforms like TikTok. CEO Gary Mittman said that his firm also has a product that will allow advertisers and publishers integrate product placements into TV shows.  He’s banking on this product taking off as media companies like NBCUniversal and Amazon roll out the ability to digitally insert product placements.

“We’ve invested five years and millions of dollars building a platform that provides a new innovative solution for in-show monetization,” Mittman said.

Mittman said Kerv will use its fresh funds to grow its operations and media-buying teams. The company will also use the money to enhance a product placement feature that recognizes what each show is about.

Here are the key slides from Kerv’s growth round investor deck.

Kerv’s AI technology recognizes products.

The technology can identify people, logos, and products.

The technology matches the pixels in images.

Its ad formats include QR codes for streaming TV ads and TikTok ads

Pausing a TV show pulls up a QR code-enabled ad.

Kerv shows what its TikTok ads look like for different sectors.

Brands can add links that direct consumers to multiple retailers.

Innovation in digital consumer experiences, from advertising to shopping, has happened rapidly. Today, the traditional purchase funnel no longer accurately captures these experiences. The funnel has become a loop. Discovery, research, purchasing—online, all of these happen in a matter of seconds. In this new era of commerce, the customer’s journey never ends. 

So what does that mean for brands? How do they keep up with this purchase loop? Recently, KERV gave a presentation on the future of commerce automation and how interactive video might be the answer to these questions. 

The Tandem Acceleration of e-Commerce & Video

In recent years, there have been two major shifts in digital experiences. The first is the rapid growth of video consumption. The second is the rise in purchases being completed online. 

This tandem acceleration has created a unique opportunity for brands to bridge content and commerce together through online video. You don’t just have to take our word for it, of course—the research backs it up:

  • The pandemic has accelerated the shift to digital shopping by roughly five years (TechCrunch).
  • US retail e-commerce is expected to grow to more than $1 trillion for the first time this year, accounting for 16% of total retail sales (Insider Intelligence).
  • Over 2.56 billion people worldwide will buy something online this year (eMarketer).
  • In 2022, US advertisers will spend $62.96 billion on programmatic digital video, up from $52.17 billion in 2021 (eMarketer).
  • This year, the average person will spend 19 hours per week watching online videos (Hubspot).

Generating New Paths of Commerce

That’s why, at KERV, we believe video will be the leading way brands generate new paths of commerce. New innovations in technology, like interactivity, have elevated video beyond just a top-funnel tactic. Video commerce has evolved from a passive experience to an active one. 

Previously, video could only include things like a phone number at the end of a video with no other engageable means. Now, brands can engage users and appeal to the consumer’s full journey, all through a single video. Technologies, such as KERV’s patented, interactive tech, invite consumers into a two-way conversation through video. 

In fact, we’ve found that interactive video can be used in numerous ways and adapted for any industry need:

  • Travel – Consumers can dive into a single piece of content and get everything they need for their future travel plans in one video.
  • Retail – Brands no longer have to settle for a single or static link out opportunity that takes users to a home page, instead they can link out every single product in the video.
  • CPG – Brands can easily showcase product variants and/or retailer options from a single video.

Recently, we had the honor of presenting our thoughts on the future of interactive video and commerce automation at Night Market’s eCommFronts 2022. To learn more and hear the in-depth discussion, check out the full presentation here.

KERV Interactive, a digital advertising platform, today announced that it raised $12 million in growth capital. Trinity Capital Inc. (NASDAQ: TRIN) (“Trinity”), a leading provider of venture capital and equipment financing to growth stage companies provided a $7.5 million facility and the balance included participation from Plaza Ventures and Vestech Partners. This round increases the cumulative funding raised to $30 Million to accelerate continued growth in technology, marketing, and sales. Founded in Austin, KERV has spent the last seven years investing in its platform, solidifying its unique patents, expanding its talented team, and growing its customer base.

Dan Israelsohn from Plaza Ventures said, “KERV’s proprietary technology and strong management team are creating one of the ad-tech industry’s next major digital solutions. We are very excited to be partnering with KERV and are looking forward to supporting the company’s continued growth.”

Phil Gager, Managing Director of Trinity said, “KERV is leading the way in advancing video technology using artificial intelligence and machine learning, providing high consumer engagement. We’re pleased to partner with the KERV team and support them as they continue to scale and grow.”

Gary Mittman, CEO of KERV Interactive said, “With Trinity Capital and Plaza Ventures backing KERV, our company is well-positioned for continued growth. This year has been a breakout year for KERV in terms of revenue and partners as shoppable video is everywhere, from social channels to streaming TV. Our technology is an essential part of that adoption.”

KERV Interactive is revolutionizing the future of video engagement through dimensional storytelling. Leveraging breakthrough machine learning techniques and AI with unmatched processing speed, KERV’s technology recognizes depth, dimension and objects within a video just as precisely as the natural eye does and enables every frame in a digital video to be an immersive, interactive experience for consumers. The result is an unprecedented audience-to-brand connection and shopping functionality that is only possible through KERV’s patented technology.

Since October 2021, 90 million unique users (about 30% of the U.S. population) have seen video ads with commerce or interactive/dimensional capabilities from KERV as it delivered campaigns on behalf of hundreds of agencies and brand clients (based on internal data).

Read the original story on Axios.

“Content is king.” 

It’s a saying that many—if not all—marketers are familiar with. To most, this means long-form blog content, whitepapers, or ebooks. In fact, creating rich, informative content that builds trust between the brand and the audience is still incredibly valuable, but it’s no longer just written content pulling digital audiences in. 

In recent years, there’s been a growing demand from consumers for branded video content. According to a 2020 study, 96% of consumers increased their online video consumption, with 9 out of 10 viewers stating that they wanted more video content from brands. 

The demand makes it clear. It’s time to start ramping up digital video strategies and we’ve ranked the top 5 digital video strategies brands should be using to keep their consumers interested and engaged.  

Interactive Video

Consumers want more video content, but specifically, they want more engaging video content. This is where interactive video shines. Not only does interactive video foster deeper engagement, but it also enhances the user experience. 

Through interactive videos, brands give consumers the power to create their own journey within the content while simultaneously amplifying the brand story. In fact, interactive videos have been shown to drive a 591% lift in user engagement

Shoppable Video

Interactive video technology is also being used to create shoppable videos, which perfectly align with consumers’ online behavior. Consumers look for products online, but they’re not just using search engines to find products, they’re also looking on social media. In fact, social networks have seen the direct purchasing of products and services on their platforms grow by 30% in 2020 to 80 million social buyers

At the same time, these platforms are seeing video content grow as well, prompting social media platforms, like Instagram and TikTok, to introduce shoppable video content to further encourage in-app purchasing. By leveraging shoppable video, brands can create a seamless commerce experience, from discovery to conversion, all without requiring consumers to leave the platform.

Live Streaming

Live streaming is also on the rise. It offers more authenticity and a deeper connection than traditional in-feed video, making it a popular way for influencers to connect with their followers. In 2020, Instagram saw a 70% increase in live video usage within a month after the COVID-19 pandemic started, which further illustrates that desire for connection and interaction. 

For brands, live streams give brands the opportunity to connect directly with the consumer and tell brand stories or answer frequently asked questions. Social networks are also tapping into the potential of live stream shopping, such as “Live Shopping Fridays” on Facebook or Live Rooms on Instagram. 

This trend is only predicted to grow. According to Statista, by 2024, the e-commerce revenue created from live online shopping will reach 35 billion dollars. Brands that are looking to deepen their connection with their audience while shortening the path to purchase could find live streaming to be an essential part of their strategy. 

Social Video

As we mentioned earlier, social media is quickly becoming the main discovery point for consumers. In fact, it’s estimated that brands will increase spend on paid social media marketing by 18% in 2022.

Social platforms often require that videos be on the shorter side, which pushes creators to ensure the content is concise and snackable—these are highly engaging to users on the platform. In fact, videos on Instagram are proven to generate more engagement. And just like with any other social post, brands benefit from the shareable nature of the medium to reach more people. 

Short-Form Videos

The key thing to remember with social, however, is that most people scrolling are looking for content that they can consume quickly. One report found that 68% of viewers will only watch videos in their entirety if they are less than 60 seconds. After 60 seconds, the rate of view completion drops to just 25%. 

That would explain why TikTok, a short-form video app, has grown so rapidly in popularity. In fact, as of April 2022, TikTok has over a billion monthly users. By keeping videos short, you increase the odds of increasing views and getting the busy consumer to watch your video in its entirety.

As the digital-first experience continues to rise, video content will take center stage. By leveraging these video strategies, brands can better reach consumers where they are and drive a deeper connection. 

Learn more about how video is changing the digital landscape

The traditional purchase funnel is dead. What do we mean by that? Well, as commerce evolves in a more digital world, consumer journeys are changing. It’s no longer a linear experience.

”I saw an awareness campaign, then I thought about it, did some research, and bought the product.”

That’s what brands have built their strategies around. Now, however, a consumer can discover a brand and, within minutes of that discovery, purchase a product from them. At  KERV, we believe the funnel has become a loop; in this new era of commerce, the customer’s journey never ends. 

So how should marketers position themselves for this new era of commerce? The answer lies in the convergence of content, media, and commerce. Traditionally, there’s been numerous silos on all sides of the brand, but today, the brands that are most successful are the ones who are breaking those silos down.

The Acceleration of Online Shopping

We’ve seen steady growth in online shopping in recent years. In fact, according to TechCrunch, the pandemic has accelerated the shift away from physical stores to digital shopping by roughly five years. At the same time, IBM predicts that US retail e-commerce is expected to grow to more than $1 trillion for the first time this year, accounting for 16% of total retail sales while eMarketer states that over 2.56 billion people worldwide will buy something online this year. 

It’s clear that online shopping is not only here to stay, but that it will continue to grow. However, consumers have also returned to physical stores, which signals that it’s not about focusing on just brick and mortar or just online stores. Brands need to be thinking about how to connect physical and digital shopping experiences through their content. 

Bridging Content and Commerce

Taking an agile approach with content, media, and commerce is the key. By leading with content, brands drive engagement and build relationships with consumers. Pairing that with new media technologies and innovations provides consumers with the opportunity to engage at every touchpoint, no matter the content. This means commerce is everywhere—it’s no longer just at the lower funnel.

We’re seeing the necessity for this agility across the board, but it’s especially true within two emerging trends: social commerce and retail media. 

Social Commerce

Social commerce is at a tipping point. 100 million US buyers are expected to purchase via social commerce by 2023 and expect sales of $79B by 2025. 

With social commerce, the entire shopping experience — from product discovery and research to the checkout process — takes place right on a social media platform in formats such as:

  • In-app catalogs
  • Shoppable videos
  • Shoppable posts
  • Livestreams

Social commerce is disrupting e-commerce the same way e-commerce disrupted retail. It’s led to consumers seeking more personalized, engaging, and entertaining ways to shop. As we mentioned earlier, it’s all about leading with the right content to connect with your consumers. 

Retail Media

Retail media is another trend that has exploded on the scene. It’s gone from just a couple of key players to nearly every retailer having its own network. In fact, US digital retail media ad spend will reach $52 billion in 2023, representing 19% of digital ad spend.

Retail media has the advantage of being a closed-loop solution, as consumers purchase products directly from the retailer after seeing an ad. While these networks have a deep understanding of their consumers, brands will be challenged to work to cross measure and ensure optimizations throughout, as well as have a more cohesive way to view performance success. 

That said, the visibility provided into how a consumer behaves right after seeing the content will be a huge benefit as we think about measurement and how we determine what’s working and what’s not in our strategies.  

Want to learn more? We dive deeper into these topics and take a look at examples of brands who are successfully bridging their content and commerce strategies together in our recent webinar.

Streaming grew rapidly throughout the pandemic and has now become one of the main ways we consume content.

As always, where the viewers go, advertisers follow. eMarketer predicts that in 2022, CTV will account for more than one-fifth of total programmatic display advertising.

Roku earlier this week announced a research and data partnership with Microsoft Advertising that supports the ability to match data on its OneView streaming advertising platform with Microsoft Audience Intelligence that relies on data from more than 7 billion Bing searches per month. 

Marika Roque, COO of KERV Interactive, connected with Search & Performance Marketing Daily (S&PMD), detailing the reasons that advertisers are tied into programmatic buying, the best channels that work with connected television (CTV), how search can support CTV campaigns, and the promise of shoppable ads.

S&PMD:  What does the phrase “the new way of trading” mean to you?

Roque:  The New Way of Trading means pairing interactive and shoppable moments with optimizations versus just completion rates with third-party data.

For example, video creatives shouldn’t be a one-way conversation — they should be invitations into the experience for users to interact or shop within, as they see fit. Traders should be trading on the intention data collected by the user behaviors in-video versus by just completion and viewability.

We no longer want users to just view content — we want to offer them up an interactive response that can be optimized accordingly. We are talking both media and creative optimization that can play off of each other as well. 

S&PMD:  Why has programmatic been adopted by advertisers, although it lacks uniform standards of measurement?

Roque:  Across the board, programmatic has been widely embraced by advertisers for numerous reasons including its agility, control and its data-driven approach to buying.

At the same time, however, programmatic video lacks uniform standards of measurement, and this is especially true for the CTV space, which is still maturing.

Without these standards, it can be hard for brands to determine how their media spend is performing. CTV lacks a bit of the transparency that programmatic was built to provide. 

S&PMD:  What are passive metrics and why do you consider them old school?

Roque:  The industry is already looking for ways to bridge the gap in measurement and attribution for CTV, with both YouTube TV and Roku recently announcing having launched Nielsen’s Digital Ad Ratings on their platforms.

Nielsen has also recently announced the expansion of Nielsen Media Impact to include CTV streaming data. It’s all steps in the right direction, allowing advertisers to pull in a more comprehensive view of their ad’s audience. Still, CTV’s buying and optimization continues to rely too heavily on reach and forced completion.

While these passive metrics can be a great tool for understanding where ads are being delivered, they shouldn’t be the standard KPIs. For true optimization and better trading, advertisers need to focus on how audiences engage with the content.

New infrastructures need to be built to offer more consumer opt-in, which will not only drive more revenue but also not disrupt the consumer.

While turning the viewing experience into a more active consumption experience, you garner more data and revenue. Win-win-win. 

S&PMD:  What does it mean to go deeper with audience segmentation and how is it done?

Roque:  Start by looking at audience segmentation. Instead of relying on forced completion to inform segmentation and interest, measure against action-based metrics.

By going beyond passive metrics and analyzing engagement, inventory sets and audience, groups can be organized more granularly, based on audience interaction at specific times of the day or specific days of the week, type of placement, context, and so on. Engagement can even be broken down but what was on screen when they interacted. 

These data sets can be further analyzed for interaction and engagement trends and utilized to curate custom private marketplaces, unique contextual opportunities, or other more real-time trading alignments. This allows advertisers and content owners to negotiate supply and value up higher-performing inventory.

S&PMD:  What channels connect best with CTV and why?

Roque:  The standard for measuring engagement is yet to be determined for CTV, but we’re already seeing the evolution of the medium.

Consumers and advertisers are leaning into interactive elements such as QR codes or pausable moments.

As action-based optimizations become normalized in the CTV space, the buyer should not stop there.

These active, CTV data signals are actionable and can easily be connected to other media channels such as desktop, mobile and web for a cohesive approach where all decision making is driven by user intent. This removes the reliance on probabilistic measures and shifts the paradigm to a deterministic methodology for campaign strategies.

These CTV data points have the potential to inform not only the creative strategy of subsequent builds, but other media channels and completely new supply sets on CTV along with furthering the connection with desktop or mobile devices.

The result is a lean-in intent-driven approach to advertising. It removes the reliance on probabilistic measures and shifts to a deterministic methodology for campaign strategies.

Smart advertisers will hook their programmatic or supply infrastructure into safe data rooms, pixels via data management platforms, so they can streamline and automate their optimizations and intention group segments based on in-video engagement.

They will also further optimize their creatives based on what audiences have already interacted and engaged with, so they can hold video truly accountable and take their media dollars farther. 

S&PMD:  I’m hearing a lot more about connecting search with CTV. Do you have clients doing this — and what is the best way to get it done?

Roque:  We have more and more clients wanting our dynamic QR offering. This allows consumers to pull experiences back to their mobile devices without the extra step of search.

Our ability to dynamically and visually identify what is in a CTV ad and correlate it with an evergreen product feed, companion activation or simply a dynamic geo-based activation has become very success for retail, grocery, entertainment, travel and CPG.

CTV calls-to-action can be dynamic, too. We know consumers have their phone in hand as they consume this content.

In the future, we would like to offer consumers even more integrated experiences such as direct shoppable content. We are working on the integrations needed to make that a reality.

See the original article here.

1. How has yours or any mother you know, influenced the person you are today?

The biggest influence on my ability to be a mother was my sister. With all her faults, she always grounded me and had wonderful advice to guide me in the role of motherhood.

Nora Whitehurst, Director of Data & Analytics at KERV Interactive

My mother taught me the value of hard work and dedication, not settling for mediocrity in any endeavor I pursue. If I participate, I do my best and try to learn from every situation due to her guidance. My mother also put heavy emphasis on discipline, education and respect of those around you from early on in my childhood. She also instilled that I should be humble and never too good for those around me regardless of the situation or the other person’s standing; help others who are less fortunate and be kind and caring.

Ryan Schoenfeld, Vice President of Digital Strategy at KERV Interactive

SO MUCH. As I grow, I see more and more how much of her has copied over into myself. (I already use her catchphrases!! arghhh!.. lol)

Susan Butler, Product Manager at KERV Interactive

Being selfless. I learned that doing things for others is more rewarding than doing things just for me.

Brad Quinn, Brand Development, TV & Entertainment Solutions at KERV Interactive

Both my mother and grandmother made a large impact on the person I am today. They are kind, loving and driven—all qualities that I strive to be in my daily life. They are understanding and open-minded, allowing me to fully be myself around them while gaining confidence in the person I am today.

Avery Wood, Junior Sales Planner at KERV Interactive

My mother has been the greatest influence in my life and if I become a fraction of the woman (or mother, if that’s in the cards for me) that she is, I’ll be happy. Witnessing her strength and grace over the years has been beyond inspiring to me. She’s always been a safe place for me to turn and has been my rock (especially over the last few years) so, I am everything I am today because of her love and support. I don’t know know where I would be without her.

Bernadette Castillo, Ad Operations Specialist

2. What do you think is the biggest challenge of being a mom?

I think the biggest challenge is external influences. I think every child is very unique and they require different parenting. When outsiders try to tell you how to ‘parent’ without really knowing your child like you do, it isn’t helpful in many cases. You really have to use your gut feelings.

Nora Whitehurst, Director of Data & Analytics at KERV Interactive

Being the glue of the family. Mothers are proportionately responsible in most households for being the backbone of the family and what keeps the family going. I think that’s due in large part to their unique connection with their children during the childbirth process. It’s innate and drives a mom’s motivation to support the family, whether it be financial, emotional or some other means. Mothers are uniquely tasked with always being reliable and accessible to their children. The challenge with all this is having to do so much and being that rock.

Ryan Schoenfeld, Vice President of Digital Strategy at KERV Interactive

The shift from being one entity to two. After you’re a mom, society has trouble seeing you as anything other than “Mom + Kid(s).”

Susan Butler, Product Manager at KERV Interactive

Devoting yourself completely to someone but knowing you can’t keep them safe and with you forever.

Brad Quinn, Brand Development, TV & Entertainment Solutions at KERV Interactive

I think the biggest challenge of being a mom is having to balance taking care of another human with making time for yourself.

Avery Wood, Junior Sales Planner at KERV Interactive

I think being a mother is one of the most challenging things anyone can be and I have the utmost respect for those who choose to be one… so I think it’s hard to narrow down what exactly the biggest challenge is, but as I witnessed one of my closest girlfriend’s journey with motherhood, I think I’d probably say all the changes that you experience at once: becoming a mother seems so completely life-changing- physically, emotionally, socially. I also cannot imagine having a life dependent on you for survival and as I’ve seen her son grow so quickly before my eyes, I’m sure that’s hard too- to have a tiny human so dependent on you, and then increasingly become less dependent as they grow up.

Bernadette Castillo, Ad Operations Specialist

3. If you’re a mom: what has motherhood taught you that you would share with others?

There is no greater love than the love you have for your child. It’s different but so deep!

Nora Whitehurst, Director of Data & Analytics at KERV Interactive

4. If you’d like to be a mom one day, who in your life inspires you to be the kind of mom you dream of?

I’ve always known that being a mom wasn’t for me, but I’ve always admired the strength it takes to create, gestate, and release a part of yourself into the wild. I have admiration for every mom just for managing that!

Susan Butler, Product Manager at KERV Interactive

My grandmother inspires me to be the mom I dream of. She is hardworking, kind and understanding. She acts as both a friend and a mother figure, allowing me to be open and honest yet know there are expectations of me. She does not judge and acts with love first. I hope to be everything she is if I become a mother one day.

Avery Wood, Junior Sales Planner at KERV Interactive

KERV Sizzle Reel