Cookies have been making a slow exit for a while now, which means more and more advertisers are shifting their targeting tactics to contextual.

But in order to make the most out of contextual targeting, advertisers need to lean into AI and machine learning driven solutions to ensure they’re connecting with the right audience and providing enhanced ad experiences. That’s why KERV has partnered with IRIS.TV — curating relevant content and allowing advertisers to contextually target at scale across CTV and online video.

A quick recap: What is contextual? 

But let’s back up a bit. What is contextual targeting? Contextual targeting matches ad placement to relevant content. 

So let’s say a user is reading an article about the latest winter fashion trends. With contextual targeting, a retailer would be able to serve an ad for jackets understanding the user is in that mindset rather than say a car insurance brand serving an ad for discounted policies that might be the last thing on the user’s mind. Advertisers are able to reach their audience when they’re in the right mindset and users receive more relevant experiences. 

And while contextual targeting isn’t new to online advertising, it’s evolving significantly. Now, instead of just relying on page relevance via keywords, advertisers can use image recognition within video to create contextual experiences on channels like CTV. 

The challenges facing CTV  

For CTV in particular, contextual has the potential to alleviate challenges facing the CTV advertising ecosystem. 

There’s a significant lack of inventory standardization for CTV and supply is being bought within some of the loosest targeting, verification and viewability practices currently in digital media. Paired with a lack of access to video data, there’s no way to connect the dots. 

So the ability to serve safe, quality ad experiences at scale, and measure the performance feels like a dream. And while there have been steps taken to try and course correct—IAB Tech Lab announced an update to their ad format guidelines to include CTV last spring—the industry still has a long way to go. 

That’s why having the right technology partner is crucial. 

The next step in contextual CTV

The KERV & IRIS.TV integration gives advertisers the power to organize content precisely and strategically so that they can contextually target ads to relevant inventory at scale.

How does it work? We combine our patented, pixel-precise video image recognition technology with IRIS.TV’s curated inventory pipeline to deliver a more refined, enhanced ad-viewing experience to your audience. 

The level of precision in our image recognition makes it possible for advertisers to contextually target based:

  • Logos
  • Facial Recognition
  • Place (i.e. cafe, patio, office)
  • Brand Safety
  • IAB Taxonomy
  • Specific objects and object categories 

And we’re continually adding new segments for deeper contextual targeting. Want to learn more? Get more information about the KERV x IRIS.TV integration here.

Or, if you’re ready to take the next step in contextual advertising now, you can contact us today.

The holidays are almost here and as those jingle bells start jangling their way to us, we want to take a quick moment to chat about what you’re doing with your holiday ads. 

Listen, the market is a little crazy right now. We need to be thinking beyond reaching consumers. Is buying on lower CPMs a win if what you’re buying is spray-and-pray tactics? 

Of course, it’s not. But you do need to make sure you’re reaching the consumer. You just want to make sure you’re using the right partners and technology to reach the right consumer, and that you’re doing so efficiently. 

What we’re saying is this: If you’re not working with KERV, you’re missing out on some pretty big opportunities to maximize your ad spend. 

Social is a direct path to purchase

Thinking about how big social commerce is right now? Us too. 

According to eMarketer, the number of social commerce buyers is set to reach 102.6 million by the end of 2022 (holy sh*t, right?). It also turns out that 40% of Gen Z prefer using TikTok (and Instagram) for search over Google. 

Usually, advertisers think of social as an upper funnel tactic. It’s a place of discovery, where consumers see and hear about products that might pique their interest. 

We’re saying it’s time to scrap that way of thinking. Sure, discovery is still a big part of the consumer experience on social. We’re not denying that. But with interactive and shoppable capabilities, the impact of social media just got a lot bigger (remember—102.6 million $$). 

Of course, only KERV’s technology allows advertisers to make a real impact on the purchasing funnel with social. Due to our patented technology, our TikTok integration is the only one that can correlate user interactions with products to optimize TikTok ads in real time, insights that can also be used beyond TikTok.

So if a consumer interacts with a sweater in a brand video, the advertiser can glean insights that not only improves their TikTok ad optimizations but can also be used to inform campaigns on any platform or site outside of TikTok. Why does that matter? Because a consumer choosing to interact with a specific item in a video shows a level of intent that you don’t get from simply using views to guide campaign strategies.   

CTV ads should be about more than reach 

This philosophy on consumer intent is the guiding force behind KERV’s products, including CTV. As we discussed, interactive and shoppable technology has changed consumer behavior on social—but don’t sleep on CTV. 

Audiences have always wanted to shop the items they see on screen. Fun fact—a Pottery Barn representative confirmed in a 2004 interview that sales go up for them every time the notorious Friends episode airs where Rachel buys every piece of furniture for her and Phoebe’s apartment from the famous furniture brand. 

Which is great confirmation for advertisers. (Woo! Product placement works!) But imagine how many more sales you could get if viewers had a frictionless shopping experience directly from the show they’re watching. 

The thing is, they can—as long as the industry leans into interactive and shoppable innovations. 

Right now, the industry focuses too much on attention. These reach-based measurements treat all views as though they’re equal, and we know they’re not. Interactive and shoppable capabilities have the power to unlock new insights because it captures authentic consumer actions, so let’s use that power wisely. 

With KERV TV, for example, advertisers are able to see what scenes and objects each viewer is engaging with and use these insights to inform stronger sequential messaging. Consumers get a seamless shopping experience at the exact moment they want to shop for an item. And publishers get more opportunities to monetize their content. Everyone wins. 

Do you understand the digital consumer? KERV does

At the heart of it all, advertisers need to create consumer-first experiences. It’s the why behind everything we do at KERV—from online video to social to CTV. We see interactive technology as the gateway to implementing campaigns that actually address consumer wants and needs. 

We look at the how and why behind consumer shopping habits and build our product features around them. 

For example, we know this holiday season is going to be different. Inflation is at an all-time high and we know that means changes in consumer spending. They’ll be scouring stores for the best prices they can find. So it was a no-brainer for us to introduce the Verified Lowest Price feature to KERV Shop. 

And inflation isn’t the only heavy hitter this season (of course not, it couldn’t be that easy!). Consumers and brands alike are also being hit by supply chain issues. Enter KERV’s Companion Cluster feature, which uses customer parameters (location, day-parting, weather triggers—you get the gist) to determine which product tiles to load for that consumer. So say the store near them is sold out of a specific product shown in the video. No big deal—we’ll just swap in a similar product that is available instead. 

The point is consumer expectations and experiences change as rapidly as the latest social media trends. And historically, advertisers have been slow to adapt. In fact, we’d say the industry is overdue for a change in approach. 

What’s the solution? Partnering with the kind of technology that stays ahead of the trends. Yes, we’re talking about KERV. Not to brag (okay, kind of to brag) but we’re creating solutions that empower consumers and brands. It’s a big deal. 

So if you’re ready to make a true impact with your holiday ads, give us a shout.

Paramount Australia and New Zealand (ANZ) and KERV Interactive have announced a new partnership harnessing patented technology to deliver dynamic, interactive video ad functionality on Connected TVs.

The companies have collaborated to launch a global-first ad product providing optimisation for brands and net-new pathways for audiences to connect, engage, and shop.

The video ad product enables multiple SKU QR codes to be dynamically inserted during ad playback allowing any number of products to be showcased based on customisable inputs as well as iteration based on performance.

Product-related elements can also be shifted dynamically depending on audience location, time, show, deals and even product availability mitigating potential supply-chain issues.

Shani Kugenthiran, director, digital advertising strategy & product, Paramount ANZ, said: “We’re thrilled to partner with KERV Interactive and be first to market in the world with a product that empowers brands to leverage and maximise all advertising variables and make their TVCs work smarter to deliver results.

“We’re enabling our advertisers to establish and maintain relevance by applying real-time circumstances and feedback to their ads that in turn give customers a targeted, unique and positive brand experience that will translate into sales.

“It’s exciting to work with a company where we have such a connection and affinity with shared values, culture and business ambition to be global leaders in CTV advertising.”

Marika Roque, chief operating officer of KERV Interactive, said: “Paramount ANZ is the ideal partner for us to pilot our new technology Down Under and together take the world by storm.

“Our fully-dynamic, patented technology is at the nexus of brand and user experience giving advertisers near real-time optimisation that combines the precision of Artificial Intelligence with the power of audience engagement, product and sales insights to maximise ROI.

“It’s been an incredible journey to partner in the development of this new product and we’re proud to stand with Paramount ANZ as the vanguard of CTV advertising technology.”

The new product is currently in market and Marika Roque will be visiting Australia in October to discuss the partnership and KERV Interactive’s technology.

Read the original release here.

Digital video has enormous sway over consumer decision-making. Consumers spend more time with video than any other type of content and many, in fact, say they want more video content from brands. This has made digital video a key tool for many brands. And as both video consumption and e-commerce grow, we’re set to see video commerce dollars grow.

What is Video Commerce?

So what is video commerce? Video commerce is the use of digital video content to promote and sell products online. Through video content, brands can provide consumers with a product experience outside of physical stores. 

As technology evolves, video commerce is growing. Brands can elevate the experiences they deliver through digital video and create a more seamless purchasing path. Today, many brands view video commerce as a key part of their e-commerce strategy, instead of just as a “nice to have.” 

10% of off‑site cart transfers convert to purchases

According to KERV’s Shoppable Insights Report: Commerce & Interactive Video

READ FULL REPORT

Why Video Commerce is the Future

Today’s consumers are different even just from two years ago. Innovative technology continues to rapidly transform the digital landscape and, in turn, change consumer behavior. In particular, e-commerce has left consumers with a see-now-want-now mentality. After all, the internet made it possible for them to purchase from anywhere at any time and have a product delivered swiftly to their doorstep. 

Of course, online stores struggle to create the human experience of a physical store. The ability to see and touch a product is reduced to three or four still images. In fact, 49% of online shoppers say that not being able to physically see and touch a product is one of their least favorite parts of shopping online. 

With video, brands can close this gap. Video allows consumers to spend more time with the product, gain a deeper understanding of the features and benefits, and turn their interest into a sale.

How are Consumers Shopping in Video?

There are a variety of ways to leverage video commerce depending on your audience. You don’t need to create every kind of video or be on every channel. The key is knowing what type of video your audience is watching and where they’re viewing it.

Product explainers and demonstrations work well on a product’s page, letting them vicariously touch and see a product and help guide them to purchase. Short-form content— think Snapchat, Instagram Reels, and TikTok—keeps an audience engaged when you’re reaching them on a social platform and competing for attention. Influencer content also makes it easier to reach consumers in crowded spaces, as you’re tapping into a creator’s loyal audience. 

These are just a few examples of the types of video consumers are shopping from. Other types of video content include more traditional preroll ads, as well as live streams, consumer testimonials, and how-to videos. 

And technology, like shoppable video, is taking these experiences one step further. Through shoppable video, consumers can discover, consider and purchase a product all in one place.  In fact, we’ve found that consumers who see a shoppable video convert to actual purchases at a rate of 10% across CPG, Grocery, and Food & Beverage—a significantly higher rate than standard video ads. 

Growing Video Commerce Trends

Shoppable videos drive significantly more purchases, according to our recent report. This means brands are turning to shoppable technology to create immersive and personalized experiences in a number of ways to reach today’s consumers where they are spending their time. 

Social Commerce

Social commerce is perhaps the fastest growing trend. According to eMarketer, the number of social commerce buyers is set to reach 102.6 million by the end of 2022.

 Platforms like Instagram and TikTok are leading the way, allowing creators to link directly to products featured in videos. Instead of using social media just for the discovery phase, brands can take consumers all the way through to purchase without requiring them to leave the app. 

David’s Bridal, for example, used KERV’s TikTok integration to automate and optimize shoppable content on the TikTok platform. The campaign resulted in 16 million views and a click-through rate twice the average benchmark. 

It’s further proof that social commerce is growing. And with 71% of TikTok users saying they stop to shop when they see a product they like in video feeds and stories, more brands will turn to social commerce to drive revenue.

Livestream Commerce

Remember those shopping channels? You know, the ones you’d watch at an ungodly hour in the morning when you couldn’t sleep? 

Well, they’ve taken a new form in the digital stage. Now, platforms like Facebook are trying out livestream commerce. While consumers watch a livestream feed, they’re given ways to directly shop the products being shown during the stream. 

It’s been a successful trend in Asia, but in the US the trend is still slowly gaining traction. However, as shoppable video continues to grow in popularity, we’ll likely see a stronger adoption of this trend in the next few years. 

CTV 

As the number of people watching content through streaming services grows, advertisers are looking for ways to get their brands in front of viewers. The rise of Connected TV (CTV)—any device designed to support streaming content and connects to the internet—has resulted in (you guessed it) CTV advertising. 

Advertisers typically use either in-stream ads, those clusters of ads you see before you get to watch the content, to promote their products. They’ll also use home screen ads, so think of those display banners you’ll see on the home screen of your Roku or Fire TV Stick or whatever device you use. 

To further drive engagement with CTV ads, many brands are leveraging QR code technology to turn a static video advertisement into an interactive experience. 

Most consumers already have their phones on them while watching TV. By placing a QR code on an ad, brands give consumers a quick and easy way to find the products showcased in the ad. 

Video commerce is a prime opportunity for e-commerce and retail. From product page videos to social media to CTV, savvy brands are leveraging digital video to elevate their e-commerce strategies. If you want to learn more about how interactive and shoppable technology can transform your videos, contact us today.

Over 76% of the US population now watches digital video and those watching digital video spend around 2 hours and 41 minutes a day consuming content. The steady growth of video consumption coupled with the acceleration of ecommerce has given rise to a new way of buying—interactive and shoppable video. From social commerce to livestream shopping, it’s clear shoppable videos are here to stay.

At KERV, we strive to take these videos farther through our patented interactive technology. We’re continuously evolving our product suite to better serve brands and agencies and anticipate their needs, especially during economically uncertain times. In 2022, we’ve launched several new product updates, which empower brands to…

  • Better optimize their ads.
  • Drive deeper engagement.
  • Enhance the consumer experience.

Here are the notable product updates we’ve released in 2022:

Product Menu

KERV Shop, our commerce-focused product, features a carousel of products that users can interact with during the video. For example, let’s say a makeup retailer has a video featuring lipstick, blush, eyeliner, and mascara. As each item appears in the video, a tile is populated on one side of the screen for that product, allowing users to interact with or shop any product right from the video as soon as they see it. 

We’ve seen huge success with our Shop product, with some brands exceeding their CTR benchmarks by as much as 500%+. Now, we’re taking KERV Shop one step further. The latest update to Shop features a Product Menu that aims to enhance the user experience and allow them to interact with every product in the video all at once.

Image of KERV product update showcasing the product menu. Image shows a paused video with a carousel of products on screen. A mousehand is illustrating the scrollability.

The Product Menu can be added to the video in two different ways:

  • When a viewer clicks on the background of a video, the content pauses and pulls up the Product Menu. 
  • An additional 15-second end frame can be added to the video specifically for the Product Menu, garnering more time spent with content and an additional product-only focus opportunity. 

Dynamic Product Menu Features

The products featured within the Product Menu can also be dynamically associated with a live product feed. This enables the product tiles to automatically update based on availability, color changes, and more for unique creative optimizations. 

For example, if the video features a handbag that comes in multiple colors and the KERV data indicates that black is the most popular color choice, the ad can update the product tile so that the black version of the bag is shown.

KERV’s technology can even indicate unique product deals or specials for further dynamic callouts in the Product Menu.

  • Brands can enable an Intro CTA which appears within 5 seconds of the video to indicate “exclusive” or “low price” deals.
  • KERV’s technology can verify a sale or an exclusive item via the product feed. This prompts a special icon to appear on the item’s tile in the Product Menu to highlight unique promotions.

Image of KERV product update featuring dynamic product menu feature. Image shows a frame from a video with a call to action highlighting the exclusive product icon.

Banners 3.0

KERV’s interactive banners have always provided strong sequential targeting when utilized alongside any of KERV’s video products because the delivery of these banner ads is informed by the unique video user engagement data taken during the correlating video. 

First, a consumer is shown a KERV’d video. So let’s say the video served to the consumer is a furniture ad. The video features a bed, couch, dining table, and recliner and the user hovers over the dining table and interacts with the product’s tile. Later, they are served a banner featuring that same dining table they interacted with in the video. 

The interactive video allows for sequential messaging to be more effective and further pushes the consumer through the purchase funnel—adding more value to the brand’s video spend. Now, KERV is expanding the capabilities of our banners, thanks to new innovations.

Brands have the option of delivering a banner version of the scene they interacted with in a video or they can opt to have the banner show the most interacted object from the video. 

Gif showcasing the 3.0 banner product update. The gif shows a white settee that is moused over. When moused over, the settee has a purple glow overaly and a tile pops up with product information and a link to shop.

Additionally, banners can also be served based on geolocation and timing to:

  • Highlight local deals or rewards based on the user’s location. 
  • Deliver a version based on the specific time of day or unique dates. 

Want more information on KERV’s product suite? Contact us today.

Online shopping has accelerated in the last few years, and it’s resulted in a new kind of consumer. Today, consumers don’t think of in-store and online shopping as two different things—it’s all shopping. We’re now in an era of hybrid shopping and every experience a consumer has with a brand—physical and digital—is interconnected.

This poses a new challenge for brands. In order to continue meeting consumer expectations, brands need to integrate their online and offline strategies to ensure they’re providing a cohesive shopping experience. For many, video has become a key part of that strategy, and with video technology growing, brands will have new ways to leverage it in their hybrid shopping strategies. 

How Video Empowers Consumers

In-store shopping dominated for so long despite the emergence of e-commerce for a number of reasons. Being able to see and touch a product is a big part for many shoppers in choosing what to buy. That’s why video is a prime tool for bridging online and offline experiences together. 

Video is a highly engaging medium. Consumers watch videos to understand the product the same way they would if they were shopping in-store. In fact, 73% of consumers say they are more likely to purchase after watching a video on a product or service and 80% say videos increase their confidence when purchasing products online.

This has driven brands to continue investing in digital video. In 2022 alone, digital video ad spend will reach over $116 billion, according to eMarketer. In response to both brands and consumers relying more on video, the number of technologies and innovations around digital video has rapidly increased. 

The Rise in Video Technology

One of the fastest video technologies is interactive video. Interactive video allows consumers to deeply engage with the content. One study shows that brands that use interactive video see an increase in conversions and sales by 25%. 

There’s been a greater push to use interactive and shoppable videos across the online experience. From social commerce to livestream shopping, brands are finding new ways to engage and educate their consumers through video. Some brands are even experimenting with in-store video shopping experiences to better align online and offline strategies. 

The KERV Approach 

KERV’s interactive video technology is built on patented AI and machine learning, allowing us to provide unprecedented precision. What does that mean? Our technology can identify any object, product, or person in a video at their pixel edges in minutes. 

This not only offers a unique experience to consumers but allows brands to gain a better understanding of consumer engagement. 

  • What objects are consumers interacting with the most?
  • How long are they interacting with those objects?
  • What scenes in a video are consumers most engaged with?
  • How long do they engage with each scene?
  • What actions do they take after interacting within a video?

All of this data can then be used for better sequential messaging as well as providing unique insights brands can use to better inform hybrid shopping strategies—all of which allow them to create a cohesive brand experience.

Want to learn more? Reach out to us today.

For years, advertisers have looked to view rates and completion rates as the main way to gauge the success of their digital video campaigns. However, without knowing the action taken from a video, it can be difficult to prove the video’s impact. 

The good news is that interactive video is taking off, and this technology enables significantly deeper and more powerful video metric tracking through interactive video data. 

Deeper Understanding of the Consumer Journey

Interactive video shortens the path to purchase by allowing consumers to click on individual products/objects in the video and go to that product/object’s landing page. It’s a seamless, frictionless way to lead people from awareness to consideration to conversion all from one piece of content. 

This interactive technology also captures each action the consumer takes with the video. Advertisers can see what scenes they spent the most time with, what objects drove them to click, and where they were taken immediately from the video. 

These multiple touchpoints and link-out opportunities deliver data that offers an unmatched illustration of the consumer’s journey—empowering brands and advertisers to better strategize their digital video campaigns.

Powerful and Unique Optimizations

By leveraging interactive technology, brands and advertisers can better optimize both targeting and creatives. For example, when integrated with product feeds, KERV’s technology can provide a real-time correlation between purchases and video engagement. 

KERV’s technology is able to determine if the consumer is more likely to buy from a specific product category, such as sweaters or leggings, and even go so deep as to discover color preferences. We can also look at retailer preference. 

This is all data captured from the consumer’s organic actions taken in the video. Brands and advertisers can pair these insights together to inform future creatives and more accurately target consumers with those creatives. 

Stronger Sequential Messaging

Interactive video data uncovers the consumer’s true intent and lean-in. This gives brands and advertisers a way to more effectively execute sequential messaging. 

Brands can deliver richer stories and experiences across platforms and devices through their deeper understanding of the consumer. It allows results in a better connection and relationship between the consumer and the brand. 

By connecting consumer actions to individual products/objects through interactive experiences, brands are able to add unprecedented accountability to their video content, resulting in a better understanding of the consumer and improved targeting. 

 Learn more about the data KERV’s technology captures.

Austin, Texas-based startup KERV raised $12 million in a growth round in May, led by venture capital firm Trinity Capital Inc, bringing its total of $30 million since its founding in 2017.

The startup, whose clients include Macy’s, Lexus, and Apple, pitches technology that makes video ads shoppable. Kerv uses machine learning and AI to recognize items featured in ads, matches the items to a brand’s products, and inserts links that people can click on to buy the product.

Kerv’s technology works with digital video, streaming TV, and social platforms like TikTok. CEO Gary Mittman said that his firm also has a product that will allow advertisers and publishers integrate product placements into TV shows.  He’s banking on this product taking off as media companies like NBCUniversal and Amazon roll out the ability to digitally insert product placements.

“We’ve invested five years and millions of dollars building a platform that provides a new innovative solution for in-show monetization,” Mittman said.

Mittman said Kerv will use its fresh funds to grow its operations and media-buying teams. The company will also use the money to enhance a product placement feature that recognizes what each show is about.

Here are the key slides from Kerv’s growth round investor deck.

Kerv’s AI technology recognizes products.

The technology can identify people, logos, and products.

The technology matches the pixels in images.

Its ad formats include QR codes for streaming TV ads and TikTok ads

Pausing a TV show pulls up a QR code-enabled ad.

Kerv shows what its TikTok ads look like for different sectors.

Brands can add links that direct consumers to multiple retailers.

Innovation in digital consumer experiences, from advertising to shopping, has happened rapidly. Today, the traditional purchase funnel no longer accurately captures these experiences. The funnel has become a loop. Discovery, research, purchasing—online, all of these happen in a matter of seconds. In this new era of commerce, the customer’s journey never ends. 

So what does that mean for brands? How do they keep up with this purchase loop? Recently, KERV gave a presentation on the future of commerce automation and how interactive video might be the answer to these questions. 

The Tandem Acceleration of e-Commerce & Video

In recent years, there have been two major shifts in digital experiences. The first is the rapid growth of video consumption. The second is the rise in purchases being completed online. 

This tandem acceleration has created a unique opportunity for brands to bridge content and commerce together through online video. You don’t just have to take our word for it, of course—the research backs it up:

  • The pandemic has accelerated the shift to digital shopping by roughly five years (TechCrunch).
  • US retail e-commerce is expected to grow to more than $1 trillion for the first time this year, accounting for 16% of total retail sales (Insider Intelligence).
  • Over 2.56 billion people worldwide will buy something online this year (eMarketer).
  • In 2022, US advertisers will spend $62.96 billion on programmatic digital video, up from $52.17 billion in 2021 (eMarketer).
  • This year, the average person will spend 19 hours per week watching online videos (Hubspot).

Generating New Paths of Commerce

That’s why, at KERV, we believe video will be the leading way brands generate new paths of commerce. New innovations in technology, like interactivity, have elevated video beyond just a top-funnel tactic. Video commerce has evolved from a passive experience to an active one. 

Previously, video could only include things like a phone number at the end of a video with no other engageable means. Now, brands can engage users and appeal to the consumer’s full journey, all through a single video. Technologies, such as KERV’s patented, interactive tech, invite consumers into a two-way conversation through video. 

In fact, we’ve found that interactive video can be used in numerous ways and adapted for any industry need:

  • Travel – Consumers can dive into a single piece of content and get everything they need for their future travel plans in one video.
  • Retail – Brands no longer have to settle for a single or static link out opportunity that takes users to a home page, instead they can link out every single product in the video.
  • CPG – Brands can easily showcase product variants and/or retailer options from a single video.

Recently, we had the honor of presenting our thoughts on the future of interactive video and commerce automation at Night Market’s eCommFronts 2022. To learn more and hear the in-depth discussion, check out the full presentation here.

KERV Interactive, a digital advertising platform, today announced that it raised $12 million in growth capital. Trinity Capital Inc. (NASDAQ: TRIN) (“Trinity”), a leading provider of venture capital and equipment financing to growth stage companies provided a $7.5 million facility and the balance included participation from Plaza Ventures and Vestech Partners. This round increases the cumulative funding raised to $30 Million to accelerate continued growth in technology, marketing, and sales. Founded in Austin, KERV has spent the last seven years investing in its platform, solidifying its unique patents, expanding its talented team, and growing its customer base.

Dan Israelsohn from Plaza Ventures said, “KERV’s proprietary technology and strong management team are creating one of the ad-tech industry’s next major digital solutions. We are very excited to be partnering with KERV and are looking forward to supporting the company’s continued growth.”

Phil Gager, Managing Director of Trinity said, “KERV is leading the way in advancing video technology using artificial intelligence and machine learning, providing high consumer engagement. We’re pleased to partner with the KERV team and support them as they continue to scale and grow.”

Gary Mittman, CEO of KERV Interactive said, “With Trinity Capital and Plaza Ventures backing KERV, our company is well-positioned for continued growth. This year has been a breakout year for KERV in terms of revenue and partners as shoppable video is everywhere, from social channels to streaming TV. Our technology is an essential part of that adoption.”

KERV Interactive is revolutionizing the future of video engagement through dimensional storytelling. Leveraging breakthrough machine learning techniques and AI with unmatched processing speed, KERV’s technology recognizes depth, dimension and objects within a video just as precisely as the natural eye does and enables every frame in a digital video to be an immersive, interactive experience for consumers. The result is an unprecedented audience-to-brand connection and shopping functionality that is only possible through KERV’s patented technology.

Since October 2021, 90 million unique users (about 30% of the U.S. population) have seen video ads with commerce or interactive/dimensional capabilities from KERV as it delivered campaigns on behalf of hundreds of agencies and brand clients (based on internal data).

Read the original story on Axios.

KERV Sizzle Reel